Search engine optimisation (SEO) and Social Media Marketing (SMM) are the two major strategies for most businesses today. Considering the popularity of these two amazing strategies it may surprise you to hear that a lot of businesses do not use them side by side. They tend to choose one strategy or the other. This tends to come from the competitive nature and relationship of the two industries.  

You will find your are probably under the impression, that one process is better than the other one. Thinking like this, can be harmful to your business in the long run. With marketing being the voice of your business. You should use every tool at your disposal, to build the foundations strong for maximum growth.