How SEO Can Help Your Business

How SEO Can Help Your Business

Search Engine Optimisation (SEO) helps business owners by creating user friendly mobile responsive fast, websites that are able to rank high in search engines such as Google, Bing & Yahoo.

What SEO does, is enable a business to receive more qualified and targeted potential customers to their sites increasing conversion rates due to attracting targeted users, who are looking for your product or service at that exact time.

This has a drastic, positive effect on improving your return on investment. Unlike pay-per-click (ppc) which once a campaign is turned off you no longer receive leads, Search Engine Optimisation(SEO) will continue to bring you qualified leads.

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What Is Search Engine Optimisation (SEO)

Before we discuss how search engine optimisation(SEO) can help your business, we will briefly discuss what search engine optimisation is. SEO stands for Search Engine Optimisation, which is the process that is taken to increase the quantity and quality of traffic to a specified website through organic search engine results (Google, Yahoo, Bing etc).

What Goes Into Seo

To understand the real meaning of SEO, let us break that definition down right and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they truly are visiting a site because Google informs them you’re a resource for Apple computers when really you’re a farmer selling apples, that isn’t quality traffic. Instead you want to attract visitors that are genuinely interested in products that you give. As soon as you have the right folks clicking through from those search engine results pages (SERPs), more traffic is significantly better.

Organic outcomes.  Adverts are seen and can make up a significant portion of many search engine results and are normally shown first at the top of the page. Organic traffic is any traffic that you don’t have to pay for.

How Seo Functions

You may possibly think about a search engine as a website you visit to type (or speak) a question to a box and Google, Yahoo!, Bing, or whatever search engine you are using magically replies with a long listing of links to webpages that may potentially answer your own question. That’s genuine. But have you ever thought what exactly behind those magical lists of links?

Here Is How Google & Serps Work

Google (or any search engine you are using) has a crawler that fades and gathers information about all the content they can discover online. The crawlers bring all those 1s and 0s back to the search engine to create an indicator. That indicator is then fed through an algorithm that tries to match all that data together along with your query.

There are a great deal of factors that enter a search engine’s algorithm. 

That’s all of the SE (search engine) is the actual platform and crawler of search engine optimisation.

The O part of SEO–optimisation–is really where the men and women who write all that articles and put it on their web sites are gussying that articles and the internet sites up therefore search engines will soon be able to understand what they’re seeing, and the users who arrive via search will enjoy what they see.

Optimisation can take many forms. It’s everything from making certain the title tags and meta descriptions are both informative and the perfect length to pointing internal links at pages you are pleased with.

Why Seo Is Important For Business

Every business, large or small, needs some kind of Internet exposure today. Because that’s where the world is headed. And if your company doesn’t catch up, it is bound to stay behind.

However, there are many moving parts to a business that you needs to manage, even if it’s small. Right from taking clients’ calls for fulfilling orders into dealing with other business related activities. In between all this, focusing on digital marketing or perhaps taking a start on promoting your business online can take a backseat.

Besides that, as you proceed forward, you face a lot of options when it comes to marketing. And matters get confusing as to what you can or must do to tap into the vast power of digital marketing.

Though there are a number of ways to publicize your business on the net, nothing comes close to the power of SEO, as it’s proven to bring you a high ROI when applied effectively.

How To Use Seo To Help Your business In The Future....

It lets you push targeted, organic search traffic that is relevant to your industry, It helps your brand gain higher visibility and more exposure. It makes it easy to attract people that will convert to customers/clients.

Now, a great deal of businesses still have a misconception about SEO: that it doesn’t compare well with the popular form of marketing: word of mouth.

What they fail to realize is how SEO is that the word of mouth of the Internet era. It is a whole new way to gain more referrals for your company at a lesser price.

When you look around, you may find that every business that’s determined to grow would be taking SEO. Gone are the days when SEO was only an option. The kind of potential it can create for a business is nothing to dismiss.

Here Are A Couple Of Stats

  • 90 percent of overall traffic online is generated by search engines.
  • 57 percent of B2B marketers think SEO is the top leads generator when compared to other marketing approaches.
  • 81% of people use search engines to perform do their homework before committing to a big purchase.
  • 64 percent of Internet users count on the search engines to decide whether to purchase a thing or not.

Having a well designed site is only one part of the equation.

Another part is to make certain it’s structured the correct way with quality content. Content that not only appeals to the visitors but also the search engine spiders.

When you work on improving your website’s structure and content, then you are going to observe the impact on your business growth in terms of leads & sales

Companies we have worked with

Client Case Study

Our client is a privately-owned company who has been servicing the area for nearly two decades. They recently discovered why they were not retaining clients and gaining new ones, as their marketing efforts lagged far behind their competition, especially digitally.

Their competitors were having marked success via digital channels while our client primarily relied on conventional marketing. This is where we stepped in to help them gain visibility on search engines, on keywords that matter.

How we sustained existing customers, grew conversions and lowered costs with a powerful SEO strategy and audit.!”

Their Problem

Our client, a commercial cleaning company in our community, previously hired another Search Engine Optimisation specialist but with no real search engine optimisation strategy in place to grow bookings and appointments.

Additional Problems

Their website collected just 14 leads per month & with their conversion rate they were struggling to make ends meat and cover bills let alone grow

They:-

  • Did not Know Where their Next Lead /Appointment Was Coming From
  • Had A Lack Of Cash Flow
  • Rising Costs Of Supplies & Equipment
  • Unable To Hire & Train New Staff

The Solution - Focus On What Works & Change What Doesn't

Our team’s experience has enabled many businesses to thrive against the competition, even up against franchises. Before we started implementing optimisations to the website, we audit the existing website to detail the work needed to improve traffic and conversions.

Our road map establishes the foundations needed to grow their website traffic with all the essentials such as Google My Business page setup, Schema Implementation and Keyword Research. Once the essentials to our road map were implemented, we cleaned the content and removed the unnecessary elements to improve site speed and user experience as we proactively reviewed the performance each month to our updates, & actively modify.

For keywords that were under performing and couldn’t be helped with improved copy, we simply removed them. Once we started to gain traffic from specific keywords and search strings, we then started to expand the list of targeted keywords to attract new customers, and build awareness to pre existing clients.

Results Of This Service

Search Engine Optimization was crucial in growing from a privately-owned cleaning company who cared for a handful of small office spaces, to attract a new type of clientele including commercial business centers and corporate offices.

 

The evolution of client & appointment generation, transformed the success of their business in many ways including:

 
  • Achieved 60% growth in traffic by the start of the 4th month working with us.
  • 1720 Website visits compared to 312 the month before starting with us.
  • 113 New inquiries since starting the first SEO campaign with us.
  • 18% of bookings were repeat hires from customers last serviced more than 12 months ago.

Click The Link Below To Download Full Case Study In Pdf

Our Service

Our search engine optimisation (SEO) packages are designed to increase your websites visibility within Google and other Serps. We work inline with the organic, free or natural search algorithm to deliver your business high quality, targeted traffic.

All our work is all carried out by hand (white hat or natural methods), there’s no artificial bots, spam, in our organic strategies processes. Each and every one of the campaigns we work on is created entirely bespoke for your specific industry, your business, and your team.

The truth is that everyone really wants to be on the first page in search engine results, but the simple fact is that not everyone deserves to be there. It is quite simple in Googles eyes your business, brand and website have to earn the right to appear in the top results.

Google now use over 200+ signals in their algorithm to score each and every website and last year alone, Google made approximately 540 quality improvements to their search algorithm alone. While also releasing Bert last month to run along side their other algorithm

Typical Seo Campaign Process

  • Step 1 - 30 mins intake call

    Our SEO campaigns start with a 30 minutes intake call for us to make sure we completely understand the goal of the project and optimize our efforts to deliver the most return on investment.
  • Step 2 - Site Audit

    We do an extensive audit of the website to detect and prioritize all issues that can prevent performance and activities that help achieve goals. You’ll receive this audit as a white label report customized to your brand.
  • Step 3 - On Page Optimisation (hours depends on package)

    Our highly trained team of Digital Marketers, Writers, Editors and Webmasters will allocate up to the allocated amount of hours to fix the most important issues of the website in terms of technical SEO and copy writing, including sitemaps and robots.
  • Step 4 - Content Writing

    Our writers and editors will create and/or update 7 pages of high quality SEO optimized content. All our on-page content strive to find the perfect balance between user experience and business goals.
  • Step 5 - Meta Title & Description Optimization

    Meta Titles & Descriptions are one of the most basic factors for ranking and directly affect the Click Through Rate of impressions on search engines. Our SEO Specialists and writers will optimize up to 20 pages of the website.
  • Step 6 - Schema Markup Organisation

    Whether we are working on a national or a local brand, we will add schema elements and use the data highlighter application so search engines can have a better understanding of the content
  • Step 7 - Reports

    Every month we will send you reports for every thing that we did in total transparency so you are sure that your investment is working for you.
  • Month 2 Onwards

    Every Month Starting Month 2 | Outreach & Content Building
  • Step 1 - 4 Monthly Guaranteed DA Links

    Every month we will deliver 4 links from high DA blogs focused on the same industry as the campaign. We guarantee 1 DA10 link, 2 DA20 links, and 1 DA30 link. These are the minimum guaranteed. Note that it can take 45 days for the articles to be published as we do natural outreach.
  • Step 2 - Monthly Keystone Content Building

    Every month our writers and editors will systematically augment the content of money pages or key blog articles to increase their relevancy and in the end make the content more valuable in the eyes of Google and the site’s audience.

Limited Time Offer Up To 50% Off

Our Most Popular Package For Small To Medium Size Businesses Is Seo Premium.

Seo Plus

£795 Monthly

  • 10 Keywords
  • Upto 15hrs On page Optimisation

Seo Premium

£2375 Monthly

  • 20 Keywords
  • Monthly Keystone Content Building
  • Up To 27 Hours On Page Optimisation

Seo Prime

£3925 Monthly

  • 30 Keywords
  • Monthly Keystone Content Building
  • Up To 39hrs On Page Optimisation
  • Monthly Guaranteed DA Building 2 x DA10, 2 x DA20, 1 x DA30, 1 x DA40

Discount Available on Seo Packages orders of over 3 & 6+ Months 

Typical overview of our standard SEO campaign process.

Seo Onboarding Process

At the beginning of every one of our new client’s campaigns, we typically like to have an in-depth discussion with our partners concerning the nature of your business, your campaign goals, the target market, and other relevant details.

At this point, we like our client partners to fill out our intake form for additional information, so that there is no miscommunication.

Once we have receipt of the completed intake form, we are ready to start the searxch engine marketing Keyword Research and Approval phase.

Once you have selected your campaign keywords (quantity of keywords is depends on your chosen SEO service) based off our recommendations to you. We will proceed to conduct a SEO Structural Site Audit (On-Page), and writing, editing, and auditing the Meta Data and Web Copy for your target pages.

All of the content will be consolidated into the Meta Data and Content Optimisation Report and will be reviewed for feedback. At this stage there maybe a number of revisions that may be applied to further tailor the content to the your specific tastes, while adhering to industry standard practices for SEO.

Once the content has been approved and is finalised, we can move on to the On-Page Implementation and optimisation phase. During this phase we will roll out the recommendations and new content as we have outlined in the Meta Data and Content Optimisation Report.

Once we have completed the Implementation phase, we are  then ready to proceed to the Off-Page execution phase, which entails building backlinks to build the client site’s authority and rankings, using a proven methodology that is both safe and effective. 

The fulfillment of this phase officially concludes Month 1 of the campaign.

Upon completion of every campaign, we send our partners an Executive Report. We then discuss the campaign’s performance highlights, recommendations for further enhancing the campaign, planning for month 2, and other important considerations.

Month 2 and onwards primarily consists of Link Building campaigns to systematically build up the client site’s rankings in the search engine results.

Testimonials

What Our Clients Have To Say About Our Services

5/5

Simon:

Current Client

When you' re running a restaurant, things can get really busy especially on weekends.

The last thing on our minds was checking if customer's can easily find us when they're searching online.

After working with our new digital agency,they helped optimise our website and our phone won’t stop ringing with customers asking for reservations.

They definitely helped us get more business for our restaurant!!

5/5

Paul:

Previous Client

Our owner was looking for real ROI on our digital marketing efforts the measurable kind.

It took about 3 months for the traffic to take a significant turn upwards and we started to receive a stiff increase in our lead volume.

We were easily able to secure a higher SEO investment from the board, based on impressive results .

My confidence grew with every presentation as I had good news to report every month.

Our problem now, is fulfilling the high volume of investment opportunities we created

5/5

Donovain:

Current Client

Our industry is extremely competitive and we were looking for a way to reach as many new clients as we could. We decided to give SEO a try, although we were very unfamiliar with it.

We decided to track where all our paid leads were coming. We trusted our new partner's experience and advice and we were kept updated with regular reports on results and progress.

After a couple of months, phone calls from prospective clients increased massively which directly affected our bottom line.

Our return on investment over 6 months has been over 2000% and we are projecting an ongoing return for years to come

Faq

Will You Lock Us Into A Contract

Our average marketing campaigns generally can range from 6 months to a 2 years period in length. We use this time frame as marketing correctly is a carefully scheduled process. Certain aspects can take a few months to show the expected results. This is due to outside sources ( Google Ranking & Indexing For Seo For Example ) If you’re not ready or unable to make a commitment with your company, we highly recommend that your revisit us in the future. If you pay for example a 6 month package, you must give us 30 days notice if you would like to cancel the remaining contract.

Is Seo Free

Seo is a marketing strategy to help grow a business visibility in organic (non-paid) search engine results. Although you pay for the service, the results when achieved the higher rankings will continue to flow in each month, even if you miss Seo for a month unlike PPC (pay-per-click) which stops as soon as ads stop running.

Am I Able To Improve My Own Seo

Publish NEW high-quality content on a regular basis. Have a site that other websites will want to link to. Use alt tags. Optimize your images on your pages and blogs Improve your page loading speed by using a fast hosting company. Break up your content with header tags every few paragraphs, this enable you to show the various subjects of content and looks more pleasing on the eye to the user Start spreading the news on your own site via a blog page. Use outbound links & get high quality inbound links to your site. Add more than text, use video, images, info-graphics Make sure your site is user friendly, content is easily found and user is able to read and understand it Fix any broken links inside your side or to your content Optimize your website for mobile devices, this is essentialProvide contact information and an easy way to be contact, Social Media, Contact form, Telephone Number, Online Support etc Encourage your users to share content on social media for you. Use keywords and have a strategy

What is the difference between Seo & PPC

Search Engine Optimization (SEO) and Pay Per Click (PPC) differ in the fact that traffic coming from Seo (organic) is essentially a free way of traffic generation where as PPC is not free as you have to pay a cost per for each website click you receive.

How Does Your Pricing Work

Unlike a lot of other digital marketing agencies, we can work with various budgets depending on the scope of the work. We try to accommodate most reasonable budgets. Why? Because we work based on hours delivered for our clients, the packages can be tailored to suit a clients needs. We do have a set of “packaged” price options available for our services. These have been carefully created to help you get the most out of your marketing budget.

What Makes EBK Marketing Different

Ebk Marketing stands apart from the others because of the competitive nature and approach we take during our campaigns. We look to achieve success for all our clients and provide you with the best return on investment you can achieve. To date, we have worked on numerous campaigns and a lot of our clients have already achieved top 3 rankings in the Google search results for their chosen keywords. In fact, our agency is on the number #1 Google page for a list of keyword phrases including “Cwmbran Seo & Digital Marketing” and ” Cwmbran Local Seo and “Local Seo Services in Cwmbran”. This is simply because of the approach we take. You could say we practice what we preach.

A few SEo Tools To Check Out

EBK Marketing Seo Tool Google Trends: Seo Checker Tool. SEOQuake: Free SEO Tools. Moz Keyword Ranker Ahrefs Word Tracker Google Console & Analytics

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