You must do research if you want to rank on Google page 1

If you take the time to research you will find the answer in your data & the data of your competitors. Once you do some in-depth research the reason will quickly became apparent as to why you have been unable to reach the top spot and this is exactly what Ahrefs did too.
Effectively what the data told them was everyone was, that users were looking for a FREE tool to provide back links immediately and the tool they were offering was a paid tool.
Users were looking for some immediate results without paying.  They wanted a free tool.

The solution to Ahrefs page 1 rankings problem

In fact, upon realising this, they made a FREE tool limited to 100 that provides information on a hundred back links.  Then they created the upgrade to the Full Paid tool.  After a few short weeks low and behold they reached the top.
Quite simply, they looked at how to give the user what they wanted, creating a good user experience and solved a problem.  On this occasion it was about links, content as much.  Above all it was about creating a solution to a problem and providing great user experience.
In 2020, Google tells you how to gain higher page rankings.   It explains how a newer website can compete with the larger companies, with high domain authority.  No longer is SEO about just building links.  It is about creating the right type of content.
You must put the user first. Provide the information that they want or no matter how much SEO you do, you will not rank high in Google if you do not provide a great user experience.

Watch how to rank higher on Google by Ahrefs

Improve your user's experience for improved Google page rank

It is time to create a better user experience, if you want to receive a higher Google position in 2020. If you put the user first, with what you are creating,  you will see amazing results. 
Maybe you still don’t have other factors in place, but, don’t panic you can still rank high, because the way Google looks at rankings these days is the user experience and time a user spends on your page.
Basically you can fail even if you do all the basics right, if you don’t take user experience into account in 2020. If user’s leave your site after a few seconds, Google will see this as bad user experience and will stop ranking you in the top position’s.

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Find the keywords for which you are ranking low that you are looking to improve on....

If you are looking to find out where you can make improvements we suggest using a tool like Ahrefs Site Explorer,

This tool is great and produces an in-depth report which can be filtered so you can see which you keywords you already rank for, but are not currently ranking in pole position. These are great to use as they show you there’s still room for improvement.

Although, there’s no real point in chasing rankings for low-value keywords, so choose one’s that are low competition but have a high search rate

Conclusion for Google page rankings

There are a few other factor’s which we have added below that can have an affect on your rankings, but the hints we having given you will get you well on your way to achieving higher Google page rankings in search engine results.

A few additional tips for better Google Page rankings

  • Play by Googles Rules – Use their tools like Google Webmaster, Google Console, Google Keyword.
  • Niche it down – Don’t be a small fish in the big pond be a big fish in a small pond (It’s all about competition)
  • Keywords – Get your keywords right – Low competition long-tail keywords we suggest.
  • Content – Yes here it is again but it is important – Useful content for your users
  • On-Page SEO – You still need to optimise your content for better results
  • Off-Page Seo – Building links, share content grow your authority
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