An update from Google on the News Media Bargaining Code
Hi, everyone, it’s Nathan from EBK Marketing Ltd again bringing you some of the latest news from Google. Just like most people in the UK and worldwide, we will use Google Search to find and learn things online. It maybe the football scores, shop on Amazon, find help with homework, especially since the online learning with schools is taking place, maybe you would like, a simple and quick 5 minute dinner recipe, or the contact telephone number to the local take-away shop.
But a proposed new law is being talked about in Australia, and we are keeping an eye on it right now as it could affect other parts of the world depending on the outcome in Australia. It is called the News Media Bargaining Code.
However it is being stated that it would break how Google Search works in Australia. They “Google” have threated to pull out, now I know that sounds pretty full on, but it’s true. We are all aware of how Search works. You type in your search query and quite simply, Google show’s you the relevant links, and you decide which result to follow.
It has been stated that the new law means Google would have to pay a selection of news companies to show you links to their sites. Now what a good point to remember is, Google doesn’t show you full news articles, they will just show you where to go via results in the search engine and enable you to be able to get there, by clicking on the results.
Mel Silva the director for Google Australia said:-
” Paying for links breaks the way search engines work, and it undermines how the web works, too. Let me try and say it another way. Imagine your friend asks for a coffee shop recommendation. So you tell them about a few nearby so they can choose one and go get a coffee.
But then you get a bill to pay all the coffee shops, simply because you mentioned a few. When you put a price on linking to certain information, you break the way search engines work, and you no longer have a free and open web.
We’re not against a new law, but we need it to be a fair one. Google has an alternative solution that supports journalism. It’s called Google News Showcase. It would operate under this new law and would support Australian journalism without breaking how Search works”
it is also stated that “Over 400 publications around the globe have already signed” and if you would like to hear more about our
solution for a workable code, that you should head to over to g.co/AFairCode
View Mel Silva YouTube video here