Using Seo on your business blog will have huge benefits on the traffic to your website
It is a cold hard truth that blogging is an extremely valuable asset for a business. In actuality, you will only find a limited amount reasons never to keep a business blog. A blog when used correctly can drive visitors to your site with useful informative content in which you can incorporate SEO friendly keywords which will sky rocket your Google search engine rankings.
Additionally, what its does is open up a valuable channel of communication between you and your clients. This helps you to build trust, and is a fantastic way to help generate new leads which result in real business gains. Better yet, what a site and blog will do for you is to help you set yourself as an expert within the field. You are able to share your own expertise and experience in a correct user friendly and engaging manner.
Yes creating content for a company site is a hard task and it does undeniably require you to make a significant commitment to the task in hand. Below you can find a number of techniques which are either free or low-cost which is guaranteed to boost your site’s rankings in Google and other search engines
Want To Become Your Own SEO Superhero?
Take some of the work off your shoulders and outsource the work. Creating and updating a blog and website, simply isn’t part time job. If the plan is to optimise your website for the Google search engine, then you are going to want to create regular content which is user friendly easy to read and in depth.
What these blogs say and the message they convey will need to carefully reflect you as a business. You must produce hey original, high quality and editorially perfect content for your readers. Now that in itself can be hard work, and as we said before an enormous time commitment. The fact is it simply might not suit your current talents and passion.
Thousands of businesses choose to assign their blog writing or content creation to outside third parties and experts. There are some great sites that provide experts in content writing & editorial writings such as Upwork or Freelancer. Some interent sites you drop an advert and ask people to apply others don’t even need an ad out of you.
You choose the service you’re searching for, and you will be assigned to an expert in your budget range. Check out UK Writings or Big Assignments for this type of thing.
Use the tools at your disposal
Use tools to that are available to you to improve articles. Without producing high quality content, your SEO positions will likely diminish because you will simply lose the interest of your followers (the readers).
You will need to take care and make certain every piece of content is of the expected high quality before you post it.
If you are producing the content yourself without the help of an external editor or proofreader, then i would suggest to make use of the handy guides available at Moz on producing content and use tools like Grammarly to ensure your speech, tone, and structure are correctly suited.
In addition, it is crucial to know that Google and other search engines love blog posts at approximately the 2, 000 word count, and you should be looking to produce what is best to help you achieve the best for search engine optimisation. You are able to keep an eye on this together with Easy word-count .
What’s more, never neglect to reference significant outside sources (links), since Google pays attention to what you link to in your blog. Similarly, every article on your own website needs to come with social share icons. Effectively this helps to fully maximise the opportunity to earn significantly more inbound links and gain further authority for your website.
Keywords Are Important
Do not overlook your keywords!! When writing a small business blog post, you must not neglect to employ keyword seo strategies. These words should be made the cornerstone of your blogs. Think of these words as the glue that will hold, all of the writing (articles) together.
Ensure that the keywords you select fit effortlessly in your writing, though, and so are always being used within circumstance. Do not over use and stuff content with too many SEO keywords. Try to concentrate on two or three per blog. Make sure that these words or close to your niche and go for low competition keywords especially at the beginning.
Try using Google Trends and Keywords Everywhere Tool in ad-words are free tools that will provide you all of the data you will need to perfect keywords.
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Keyword Placement Matters
Keyword placement is also a very important process, that must not be ignored.
Keywords can be of use on their own but to use them most effectively when precisely found inside the text. The main places where your keywords should be placed for optimum results.
The first is the name of the article or headline, try to create something catchy that also integrates your main a keyword of choice for SEO purposes.
The second place that you should be looking to add keywords to is within the various different sub-headers and obviously the fundamental body text.
The third (and most significant ) are within the URL itself. Your own URLs needs to have a breadcrumbs trail and feature readable signs of their content within your blog. Avoid numbers or arbitrary strings of text on your URLs.
Create Mobile Friendly Content
You must take care when creating content to ensure that your content is mobile-friendly.
Increasingly now the most popular way that a user read your blogs & news is when commuting and travelling, watching television or lying down chilling out in bed . What this actually mean’s is that they are generally going to be using their mobile phones.
If your blog isn’t mobile-optimised, what this really means is bad news for your SEO.
The majority of Google search will occur on a mobile phone. Google simply won’t display your site in mobile search results if it isn’t mobile-optimised.
If your content is of poor optimisation then the chances of a follower returning to a website on a laptop, tablet or computer to properly view the content is slim to none. Be sure to make use of the mobile-friendly test tool to assess Google search results. You can also read the free guide on building mobile-friendly websites for beginners.
Don't write boring blogs and articles
Write with passion, what we mean is don’t write boring articles or blogs. Be informative, as we stated earlier your website content should be ideally around 2000 words. What you must still keep in mind is be skeptical of making it don’t spend too much time, being too technical as it can become tedious to read.
It is good practice to break up your text with a variety of images, info graphics or videos. Formatting the content in a way which is proven to be gratifying to internet consumers will pay huge dividends in the long run. This means add sub-headings to your articles, write in short paragraphs, bold important points, use bullet points & lists as well they are a great way to give lots of information in a greatly designed way.
If your reader has the ability to be able to scan through your post fast and they are able to find the information they are looking for, then the chances are that they will be most likely to review it as a resource of information in the future.
Another huge benefit of including videos, images, info-graphics or even graphs and tables that are related to your subject and business with search engine optimisation. You are able to is create alt-text for each image, this will help enrich your ranking overall especially if people are looking for a picture’s or video content.
A way to contact you is super important
Ensure that you can be contacted easily. Your contact details or a way to contact you should be contained on every page of your blog -There are various ways to do this via a phone number, email or contact form at a minimum.
Don’t forget this, that is not an individual weblog – it is your business blog. You need to be around to prospective clients and customers.
What you must also realise, is that you must be specific about who you are and what your blog stands for.
Ensure that you have your business name on each of your landing pages of your website. Doing this builds consistency and make sure you do the same with your blog posts.