South Wales SEO For Business

Local SEO – Increase Growth For Your South Wales Business

Local search (SEO) is an essential and a powerful tool for small businesses in South Wales and all over the world.

Did you know that four out of five consumers will use search results to find local information about a product or service that they are looking for?  This means if your business hasn’t been optimised for Local SEO search results, then the chances are you could be missing out on huge amounts of traffic, when optimised properly you could see an increase of up to 80% in relation to potential customers. 

To help you improve your traffic numbers, we have created a guide to help you create and optimise your business for local search results. When you have finished reading this guide, you should have a clear understanding on how best to optimise your business. You will know how to attract potential targeted consumers who are using local search to find which products or services they’re going to purchase

Local SEO / Local search infographic
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Local SEO Tip - Optimise or create your Google My Business Account

Optimising your Google My Business for local search is extremely important. Google likes to be able to verify information and will only really share information that it has confidence in and verified. In the land of search engines Google is king. 

Using the Google my business tool will enable you to meet the specific requirements of Google and generally this will be the exact same information you will use on all directory forms

Internal Link Building Is Important For Local SEO

Did you know that improving your internal link building can improve you SEO?

I’m sure you are all aware of link building for Local SEO purposes and it is highly important to have authoritative links pointing back to your website, but building a strong internal link system can dramatically improve your Local SEO rankings.

The basic reasoning around improving your local seo and internal link building is that it improves the strength of a website. Inner linking helps navigation and can provide a clear route for spiders to crawl. Internal linking helps with the ranking power of pages and most importantly if a user has enjoyed your content they will more than likely be interested in reading more on that topic.

Mobile Friendly Website

So lets look at this logically, most people use Local Search on their mobile devices.  In fact a report states that 9 out of 10 people will use your site in a mobile setting. With the world running at a fast pace, we all use our mobile as our main for of information finding, it could be to search for a product or service, a lot of the time it will be to check reviews, maybe it is used to find directions to your location, or they maybe be searching for contact information to ask you a question.

So a good practice is when creating your website to make it easy for your potential customers by making your site mobile-friendly and creating each page for mobile first.

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Optimise headings, meta tags, meta-description & content.

When it comes to producing your content, you should have a plan and know how to structure every new blog post for maximum results.  Each post that your create is a new indexed page and magnet for your website. You can produce geographic posts targeted to find you new opportunities in specific areas when looking to expand so you need your content optimised to show in these specific search engine results pages.

Each time you write a piece of content, you need to take the time to optimise the content for search engines. Start by using high-volume, low competition keywords to attract customers use your keywords in the URL, title, header, meta description, and body of the content. Don’t keyword stuff your content. Ideas for geo-targeted content, that you can use can be case studies and success stories for example.

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Write content for the local area

Google is continually evolving it’s algorithm to get smarter.  They regularly update how search results are produced and they are looking for content creators to truly write for end users and not search engines. Yes you can spend time writing about general topics if you are looking at attracting a wider audience.

But sometimes it’s more important to write and focus your articles for the local area so you can attract a local audience.

Think about building yourself as the local authority for your industry. You can loo at  promoting local gatherings, providing the latest industry news, guides and other educational content on your blog, if you are selling a product think about doing a review on them, you can use a simple video to showcase the product made on your mobile phone, it doesn’t need to be fancy, especially at the beginning stages of your business.

As with all sales funnel the content at the beginning is more of a broader range and gets more streamlined as the user travels further down the funnel.

NAP/Citations/Directories - Contact Information

When people are looking online for a product service or information that you provide you need to make it easy for people to find you. This is simple all’s you need to do is, set up your NAP.(Business name, full address including postcode, and full telephone number). 

There are a few common mistakes when filling in the NAP, including not keeping all info the same using abbreviation’s or placing the information contained within an image. Spiders do not crawl images like HTML text, but you can add info into ALT Tags sometimes to aid with this issue. The most common location to place your NAP information is in the bottom of your page in the footer or header of your  website.

If Google is unable to determine if the information about your business is correct, chances are it will not show your business in search results.  As we stated earlier Google and other search engines like to be able to verify the information. Most importantly, remove any duplicate listings you find and correct any mistakes as soon as you notice any. A simple way to make sure all information is the same is to have a master word doc and do a simple copy and paste

Pinterest SEO

Get 250,000 Pinterest Views For your Business For Free

Use Pinterest And SEO Tactics For Attaining Free Traffic

Hey, do you want to know the secrets to getting more than 250 000 monthly page views from Pinterest for free then keep reading this blog, I am going to discuss with you all the steps to take to grow your Pinterest traffic from zero to 250 monthly views and earn figures like six thousand dollars in monthly income all thanks to Pinterest SEO

So if you want to learn how to get more of your pins rank high in Pinterest search results then stay tuned because I’ve got all the details for you and we’ve put together a very special checklist for Pinterest SEO which you can download. Now I wish I had one like this when I was starting on Pinterest.

During this blog you will find the exact process you can use to get traction on Pinterest and get more click-throughs from my pins why would you use SEO on Pinterest SEO stands for search engine optimisation and helps you drive traffic from search results. I know you are thinking isn’t Pinterest a Social Media Platform yes and no Pinterest is both a search engine and a social media site.

You have a feed to scroll down when you just want to browse on Pinterest like on Facebook or Instagram, you can also follow users like on other social networks but you also have a powerful search tool on Pinterest. Try to search for anything on Facebook, now compare it to how relevant and useful the results will be against the results you will find on Pinterest.

On Pinterest you will find pin images which lead to websites and blogs, Now I know you are shocked and find it hard to believe but the results are as relevant as on google if you know anything about SEO for google you’re probably prepared for a struggle for months if not years to get at least some results from your traffic generating efforts.

SEO isn’t easy on google especially if your website is totally new if it doesn’t have domain authority in the first six months or even a year you’re destined to work hard creating high quality long posts to compete for low volume keywords for someone who wants to see an income from a website or a blog this reality is pretty depressing.

Now don’t be panicking, SEO on Pinterest is not that complicated yet and you have a perfect opportunity to leverage the free traffic from Pinterest before this platform becomes too crowded with other smart online marketers. I am sure you now see the potential Pinterest SEO has, so let’s jump to all the steps in your search engine optimisation strategy.

First step – Create Pinterest Account

Make sure your Pinterest account is ready for SEO you need to set up a Pinterest business account for your website personal account will not do because you will also need to verify your domain and enable rich pins you cannot skip the step and since it’s a little bit technical I will give you a link to a detailed instruction on my website I wrote um that will help you set all these things in about maybe about 10 minutes or so if you have all of the steps set up by now just move to the step 2.

Step 2 – Keyword Research

Let’s learn how you can do keyword research in Pinterest and think of some content ideas for your future blog posts so you just start typing in the keyword which you’re thinking about and Pinterest shows you suggested additional words these search phrases are shown from left to right with the most popular keywords being on the left and if you click on one of the suggestions it will show you more specific search phrases.

But actually I wouldn’t recommend you to go too far in the search for long tail keywords if you want to target them on Pinterest that’s because it doesn’t work the same as on google if you know something about google SEO you probably hear the recommendation to target long tail keywords because there is less competition for them.

 So for a new blog with low domain authority it’s the only way to get some traffic from google luckily Pinterest doesn’t care that much about the main authority i’m sure that the platform tracks the main quality over time analysing all the pins that you’ve saved

 When you are new on Pinterest and you don’t have any pins, you will find your chances to compete with older accounts are very good I can actually tell you that maybe with about 90 certainty that algorithm probably gives an initial boost to all new accounts as they just have just started saving content to the platform.  It has been seen it many times with thousands of people blogs and also with accounts of my clients.

SEO Optimised Pinterest Profile
Example Of A Randomly Picked Optimised Profile Page

Step 3 – Improve Your Pinterest Profile

Improve your Pinterest profile to receive the best SEO performance when you do search on Pinterest and add filter by people the accounts will be ranked based on the keywords.

In the profile above you can see the title and description in their profile showing, I’m sure that search results for you might look slightly different because Pinterest takes into consideration who you follow but anyway I’m just showing you here that most of the accounts which show up in the top results will have their exact keyword in the profile title.

Also it’s very helpful to be able to target several keywords here in the profile title see who they are targeting in the description and also define your username with this tactic. Make sure that you include keywords you’re targeting in your business or blog as many times as possible in your profile name and description especially in the username usually it’s more difficult so if you just use your brand name here it’s okay

Step 4 Build Up Your Pinterest Boards

Build your Pinterest boards with SEO in mind so that your pins take off a lot faster so one common mistake i see in naming Pinterest boards is being creative you could try to use a creative name such as yummiest instead of a more specific board title like vegan recipes or if we look at the travel niche naming a board just wow doesn’t help interest understand what your board is about and Pinterest doesn’t know that it’s a collection of outdoor travel best destinations so it is crucial to have the keyword you’re targeting in the board title in the board description you have to include the same keyword along with other related keywords.

you can find in Pinterest suggestions you should also make sure that you choose the right category in the board settings i’m showing you on this screenshot how you find your board settings you open your board you click on this icon here and then you can select the category that is the most relevant to the content on your board and this also helps Pinterest rank your pins better 

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Step 5 Craft an ideally SEO optimised pin for Pinterest

Craft an ideally SEO optimised pin for Pinterest SEO is a lot easier than Google SEO.

Like I said you still need to know which parts of the pin to optimise, so let me help you here is the anatomy of a healthy keyword optimised rich pin and these are the three most important signals about your pin we’re looking now at the article type of rich pin. It adds more information from your page for example your SEO title your post SEO description and the page publication date the other rich pin types on Pinterest are recipe pins product pins and app pins.

Article pins are actually the most common so i will show you in this video how to optimise them so all you have to do for Pinterest SEO is make sure that the targeted keyword is inside your post SEO title you can do it inside the Yoast SEO plugin if you’re using WordPress and so this SEO title will become also your pins title you also need to make sure that the targeted keyword is included into the post SEO description and that when you save the pin you also want to include the targeted keyword inside the pin description itself let me just go back to the previous slide and show you what is the pin description

Step 6 Use hashtags in pin descriptions

We also recommend using hashtags in your pin descriptions. Do not include hashtags anywhere else i mean the post title and post SEO description obviously never include hashtags because they are used for google SEO purposes as well but and google doesn’t like hashtags so you need to only add hashtags inside your pin description when you’re saving the image on Pinterest Pinterest allows a maximum of 20 hashtags but actually it’s not recommended to add so many you could stick to about three to five hashtags per pin.

Step 7 Save Pin In Your Most Relevant Board

save your pin first to the most relevant board on your account ideally your board title should have the same exact keyword you’re targeting in the pin but if that’s not the case you should find the most relevant board and save your pin to that board before you repeat it anywhere else that’s very important because Pinterest will learn what your new pin is about not only from the keywords which you inserted into the the pin description or pin uh or post SEO title but also from the keyword context in which the spin appears on the platform

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SEO Checker example sem rush

Use A Powerful SEO Checker For #1 Google Rankings

What is an SEO checker tool?

An SEO checker is a website technical analysis tool. Furthermore it will provide you a with a great amount of use-able knowledge to improve your rankings.  As a matter of fact you could call it a Google Seo report of your website.

If you want more visitors & search traffic to your business website, then you need to have a solid SEO strategy and using a SEO checker tool to obtain an analysis of your websites issues, is a great place to start.

How to fix the SEO issues highlighted in the SEO Checker analysis report

Simply all you have to do is follow the information that the website analysis report provides. The SEO analysis will highlight all of the SEO errors that you need to fix and pay attention too. There will be a range of issues to correct, some easier that others.

SEO audit analysis

In this case in order to have a highly successful website just follow the information from our SEO analysis. In other words if you implement and correct the highlighted problems, you will see an increase in your Google website rankings as well as the and other search engines.

Simple formula for traffic and success

The higher you rank = More targeted visitors to your site

The more targeted visitors to your site = More sales / conversions

Free SEO analysis

Fill In the form to receive your SEO checker analysis report.  Your report will be sent direct to your email within 15 Minutes. If you do not receive the email, please check your spam box and mark us safe

After Using our SEO checker optimisation tool

Within 15 minutes you will receive your report, complete with a list of errors and areas to look at.  Once you are aware and able to fix issues. Especially the ones that are hindering your website’s progress.

To emphasise you now have the information on how to achieve the top spot on Google. Our Seo checker audit prioritizes each of the solutions. Significantly based on potential traffic impact and ranks them with a traffic light system on the ease of implementation. Once you make changes, you can re-run the report and check to see if you did it correctly.

The SEO Analysis report doesn’t just point out the issues, we give you tips on what you must complete to fix each of them. It will show you for example your issues with H1-H6 tags.

The website analysis report also provides you with your Moz Rankings and analytics show you information or lack of information about your social media presence, page speeds and authority.

The health of your website and SEO audit score should be of the upmost importance for you. It is here to guide you to the higher echelons of Google SEO rankings and to the promised internet real estate of Google page one.

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learn seo

SEO In 2020 – Interested In Learning More?

Here are the key trends you want to follow to boost your search optimisation abilities.  It’s easy to become confused with the data overload when you are starting with SEO.

Too many approaches can dissuade you in practising your skills.  But, it does not need to be frightening. It is quite easy to find out more about search engine optimisation. That is why we’ve assessed the vital SEO tendencies for 2020. Exactly what they mean to somebody who has no real experience with search engine optimisation.

Begin with optimising your website for mobile devices

Mobile optimisation is crucial once you’re getting started with SEO.  Begin by testing your website’s functionality and load rate across all of the devices. Every delay in surfing. Could be a missed opportunity to participate a new guest. People are spending more time interacting with their telephones each year. Therefore meaning that a fresh SEO approach can’t be dismissed when thinking about mobile optimisation. What’s more, it goes beyond enhancing e.g. the website speed on your website.

SEO in 2020 is all about knowing the ‘mobile customers’. The way their hunting habits differ when they’re on the move comparing into a desktop client. Consider your searching habits when you are in a hurry and you’re searching for a speedy answer. Odds are, it is portable optimised. It takes into account that you’re trying to find a very clear and speedy response without additional delays.

Know how consumers look & search on the internet

We are apt to assume that key words  will function better others.  Keyword testing is almost always a fantastic idea but SEO today is focusing more about knowing the research intent. It is not sufficient to discover a productive key word that contributes traffic to your website.

A long-term search engine optimisation plan is determined by search intent along with also the rationale behind each search. As soon as you get started understanding the way your target market is using search engines, then you are in a position to optimise your website more successfully. Searches are getting more lively and it is not sufficient to rely on assumptions. 

Start analysing how your optimisation may impact your search traffic and begin implementing more conversational questions to your key word combination.

Write for people, optimise for search engines

An effective search engine optimisation strategy doesn’t discount the human element when optimising a website.  We’re not only choosing good search phrases to enhance our website’s rankings. The target is to select the ideal keyword phrases your audience could use in a manner that the content stays engaging and relevant.

Always begin by considering your audience when creating your own content. For instance, your articles should be equally interesting. Applicable to them, therefore making them wanting to read more about it.

As soon as you get started understanding the content your readers need from you, it is time to concentrate more on its own optimisation. It is not enough to make decent content if you don’t get folks to examine it. That is why you wish to maximise your content to achieve higher in the SERPs. There is no need to begin adding key words in your content only to appeal to search engines.

Google and the remainder are very way too complicated to reward these methods. Therefore, the level of your content and its particular value, as an instance, will help you raise your traffic. Find the ideal balance between quality articles and search optimisation for the very best outcomes.

Analyse your current search traffic

If you are uncertain how to start and what to check then begin with a closer look at your present search traffic. What are the best-performing web-pages? As a result you should know which keywords are attracting the viewers.

How they get your content? Analyse your best 10 articles and what they have in common. Could it be the level of your articles? The duration of every article. Can you comply with the best practices of onsite optimisation?

Locate the articles that function nicely as evergreen content and consider new methods to upgrade them.  A closer look, in your search visitors & present search engine optimisation performance. Can help you update your articles calendar with topics your audience would love

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Remain up-to-date with the latest modifications in SEO

If you would like to learn SEO. You will need to follow the most recent trends. Likewise the algorithm upgrades which may impact your own tactics.  Just like each new ability. It is beneficial to read about it to remain informed about any current changes. Whether you are a newcomer or a seasoned practitioner. For instance it is still important to read about the hottest SEO upgrades, and exactly what they mean.

Find out the most important ranking factors

As we have only mentioned in the last suggestion. It is beneficial to devote some time each month to catch up with all the hottest SEO upgrades. Subsequently a fantastic starting point or a short read more about the ranking factors. How can that influence your position in the SERPs.

To begin with, check the value and the usage of the ideal keywords and phrases.  How is the web page rate and usage of traffic. It is very good to understand how every ranking variable can influence your optimisation strategies.

The list might be lengthy, however below are a few important ranking factors that will assist you optimise your web page in 2020.

Never underestimate UX

User experience has become more significant for Seo year annually. Since Google continues to grow, search results are getting more personalized and the purpose is to supply the ideal experience to the consumers. The standard and the value of your articles are extremely important. Similarly in addition, you should make sure your website’s UX is attractive enough to encourage folks to read.

A fantastic article cannot be engaging if your webpage isn’t, by way of instance, optimized for cellular or if it does not ease longer reads. Above all you will need is the correct balance. Therefore create good content & a better consumer experience. Not one of both alone may result in great search engine optimization success.

Start assessing your present bounce speed and also the time spent on website and find out how these compare with your website’s loading rate. Test your website’s performance across various browsers and devices. Begin improving all of the problems that may danger you losing your subscribers

Discover the connection between SEO & Social Networking

Social signs might not be one of the ranking elements. It is still helpful to comprehend the way your social existence can impact your search results. As social networking becomes a larger part of our lives. It may define a huge portion of our internet presence and ability.  The same happens to all brands using an present social existence.

Google has begun integrating social results to the research answers. This is in an effort to present a more holistic notion of an internet presence. By indexing more information into the search results, consumers can locate the ideal reply to their queries as quickly as possible.  Therefore, it’s very good to remember your internet presence and ability. Realize that it isn’t confined to a search results.

In the same way, social websites are turning in their search engines in which users are still searching to get an reply to their queries.  YouTube and Pinterest are becoming quite popular visual search engines. Whereas Twitter and Facebook may be useful for finding more information about someone or a news event.

Subsequently this usually means that our hunting habits are changing.  As a result, it is helpful to know all the different ways a person can discover your articles. Especially on several different channels.

Understand voice hunt functions for SEO

Voice lookup  is going to be the largest tendency to form SEO in 2020.  It’s already seeing an increasing adoption speed. More customers are predicted to utilise voice controls in 2020.

It follows that search optimisation must change to comprehend the new sort of search intent.  People today have a tendency to use longer inquiries and much more conversational questions in search. The challenge is to understand which keywords will probably be relevant to your audience. This is the best way to assess the success of your plan.

Even though the dimension remains in an early period. It is still beneficial to comprehend the gap between voice and text commands. The more we believe as customers. The greater the odds of answering their queries from the most applicable way.

Conclusion

SEO does not need to be complex. You are able to open the new year by boosting your abilities to test out new ideas. Take one step at a time will be able to help you improve your website’s optimisation. The very best way to begin would be to look closely at your viewers’ online habits.

How can they act on your website?

Which are your best-performing web pages?

Which keywords do they utilise?

How do you enhance now to improve your search engine optimisation strategy?

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Local SEO & how it can help your business

Can a local SEO strategy help my business?

Are local seo services are extremely important for your business? Simple answer is Yes. They are hugely important for your local and national rankings. A user is looking for a service locally. If you appear in the first few listings your conversion rates for your business will be a lot higher.  When looking for a SEO service in London.  You would use a term such as Local SEO services in London, seo services in Cwmbran, etc.

Your gym is based in a certain area. You would search for gym in Reading and so on. When you appear for these terms. Then you have a constant and fantastic way to drive traffic to your site. Not only traffic, this is traffic with buyers intent ready to spend on your service or products.

The 3 main strategies and results, when using terms such as local SEO services South Wales:

The first one is that you will dominate a lot of the internet real estate on Google’s first page listings. Doing this for as many local keywords. Use all the assets you have for your company, such as your website, social media marketing accounts, directories such as yell, google my business, yahoo local etc

As you will appear first and mainly in the first page listings then you have built authority and you are now the go-to brand in your local area for your specific products or services

Another benefit is  as you have built up your local listings, google favours this and it will begin to complement your national exposure

How long does terms like Local SEO services London take to have an effect

Rome wasn’t built in a day and so to with Local SEO services, it takes around 8-12 weeks to start seeing the effects of this service.

The difference is by using this type of marketing. When you start seeing the results. You will see, as long as you are consistent. They will simply grow each month from then on-wards.  The investment you have made into your business via your marketing budget is now making a great return on investment.

All companies will benefit from having exposure in their local area, and it helps to build a strong foundation foundation for your business.  Small business who use Local SEO services will see more of an impact. This happens as the products that a smaller business sells, tend to be aimed towards users and customers within their local area.

SO you are interested at this stage in more national clients. Simply put you’re a gas fitter, pt instructor and your are covering London. You want to be found on the first page of Google, Bing, Yahoo for the search term of Gas Fitters in London. PT Instructor London. You don’t want to be appearing necessarily in Wales for these terms.

We have a team of professional Local SEO service experts. Professionals who have ranked, built a strong local online presence for business’s all over the UK.

Find out how we can help you to dominate your local listings.

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