1. Identify the keywords that your site can realistically target and create content around these words.
  2. Identify Who Your Top Competitors are. study them, the site layout and content, the keywords they use and list this, type those terms into Google and complete this task for all your keywords researching the top 10 companies
  3. Analyse the competitors who are ranking in the top 3 positions above you are plan on how to overtake them.