EBK Marketing https://ebkmarketing.co.uk Skyrocket your rankings Sat, 26 Sep 2020 16:08:17 +0000 en-GB hourly 1 https://wordpress.org/?v=5.5.1 https://ebkmarketing.co.uk/wp-content/uploads/2020/08/580b585b2edbce24c47b2d27-1-100x100.png EBK Marketing https://ebkmarketing.co.uk 32 32 Long Tail Pro Review https://ebkmarketing.co.uk/long-tail-pro-review/?utm_source=rss&utm_medium=rss&utm_campaign=long-tail-pro-review Sat, 26 Sep 2020 16:08:17 +0000 https://ebkmarketing.co.uk/long-tail-pro-review/ All website owners surely want to gain free traffic from top search engines. But in order to do that, your site must have a high ranking which is not an easy thing to do given the millions of blogs and sites out there, gaining organic traffic is challenging. But there is an easier and faster way to do it using Long Tail Pro, a helpful tool for your website to gain higher ranking.

What is Long Tail Pro?

Long Tail Pro is a keyword research tool that helps you quickly and easily find low competition keywords for your website. By finding and using the right keywords, you have a high chance of outranking other websites in various search engines. Ranking matters if you want to gain traffic, leads and eventually sales.

This keyword generator tool is especially designed for people doing SEO (Search Engine Optimization) who want to gain organic traffic to their website by having a high ranking on search engines like Google and Bing.

Other than quickly finding profitable niche keywords, you can also get keyword suggestions in bulk. It also shows you the monthly search volume of the keyword, advertiser bid, number of words, rank value and keyword competitiveness.

Who is the Creator of Long Tail Pro?

Long Tail Pro is a product of Spencer Haws who has tried out all kinds of different online business ideas like, creating niche websites, buying and selling websites, running a software company and selling physical products through Amazon FBA. He is a full-time online entrepreneur since 2011 and owns dozens of niche websites.

He later on sold the keyword generator way back 2016 but still uses the product which is constantly updated and improved after the sale.

How to Use Long Tail Pro?

Save time and get better rankings by using this effective tool. All you have to do is set up your account, download the file and install it into your hard drive. Before, the license allows you to install Long Tail Pro on up to 3 computers, following the instructions sent to you via email once you sign-up. But it was recently updated converting this smart tool web based, making it convenient to use.

Open the tool and conduct keyword research. Just fill out the necessary details. To find the keyword suggestions, put the seed keyword, you can even choose the country you want the keywords to be scraped from. Suggestions can be filtered according to three options: Monthly Searches, Suggested Bid and Advertiser Competition. Give the tool a few minutes for the keywords. Then, you will be provided with long tail keyword ideas.

Advantages:

1. Getting keyword suggestions in bulk.

2. Finding low competition keywords that can get you better ranking in Google.

3. You can determine keyword profitability with rank value.

4. Easy to use and find keywords that pass the keyword criteria of low competition, high search volume and potentially high conversion rate.

5. They have chat and email support for your inquiries.

6. From needing to install it on your computer to being web based! An upgrade for a faster and easier use.

7. You can choose between a monthly or annual plan. Choose what is best for you.

8. It has helped a lot of digital marketers.

9. You can export your ranking tracking graph and show it to your boss or clients.

Disadvantages:

1. The rank tracking feature is not unlimited. You will have to pay more for tracking more keywords.

2. Needs constant internet connection as it is web-based.

3. Sometimes display uneven text and URLs in the competitor analysis.

Recommendation:

There are millions of keywords out there and you need to find the best in order to rank better. This is what Long Tail Pro can help you with. It narrows down the keywords you can use in order to take advantage of the free traffic a search engine can provide. You cannot just choose any keyword, to properly optimized your website for higher ranking, there are criteria that must be followed, and this smart tool can help you achieve it step-by-step.

Converting traffic into sales is probably one of the primary reasons why you need to optimize your website because better ranking means higher traffic without the need to pay for expensive ads. With Long Tail Pro, a tool considered to be the best in what it does, you can save time and get better rankings by choosing the right profitable keyword.

Better rankings in search engines mean better traffic to your website which can convert into sales and business growth. But this can be challenging because of the various criteria and page ranking guidelines that you need to follow, good thing Long Tail Pro exists, a keyword generator that helps you find the right keyword to gain better ranking in search engines.

Click here to check Long Tail Pro today and uncover profitable keywords!

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YouTube Secrets – #1 Ultimate Power Guide Grow Your Channel https://ebkmarketing.co.uk/youtube-secrets/?utm_source=rss&utm_medium=rss&utm_campaign=youtube-secrets Wed, 23 Sep 2020 16:08:52 +0000 https://ebkmarketing.co.uk/youtube-secrets-review/

You have seen influencers who make money online through Social Media. There are video bloggers who earn thousands because of their visual video content that they have uploaded in the biggest video sharing website, YouTube. Yes, they are able to monetize their videos and although making a video is hard work, Mike Williams’ YouTube Secrets will show you how to earn without even filming your own video.

What is YouTube Secrets?

YouTube Secrets is a digital step-by-step course that teaches you how to make money with the most popular video-sharing website, YouTube, where users can watch, share, like comment and upload their own videos! You have seen people earn from their videos, so if you want to make money with YouTube but do not know how, YouTube Secrets is for you.

According to the creator of the course, there is a right recipe or formula to be successful with this opportunity. Even if you do not know how to create and film viral videos, you can still earn, and this course will teach you how.

 

Who is the Creator of YouTube Secrets?

YouTube Secrets is created by the internet and YouTube guru, Mike Williams. Mike has discovered making money in YouTube without the hard work, with no technical knowledge required and zero filming needed. He claims he has earned over $10,000 a month with just a few minutes of work per week. And he’s sharing the secret in this program.

How to Use YouTube Secrets?

Since this is a step-by-step course, after paying for the course, you will be granted full and instant access to the member’s area. Check your email for your log in details. Once logged in, the training materials and special tools are made available for you.

The training includes teaching you to make money without shooting any videos, using YouTube’s millions of videos that are copyright free and make money from them. You can take a video, cut a segment out, repurpose it and upload it in your own channel. You can also make your own videos since you will also be taught how to get views without resorting to schemes that may get you banned, this way, with more views you can monetize your channel.

 

 

You will have access to a total of 30 videos containing step-by-step tutorials. Topics include Setting up your YouTube Channel, Video Editing, How to Write Descriptions Using Profitable Keywords, What to Do to get more Views, Working with Statistics and Connecting and Messaging your Subscribers. Plus, there are valuable tools and tips to advance your money-making potential.

Advantages:

1. It is a step-by-step blueprint of making passive income through the largest video sharing website, YouTube.

2. According to Mike Williams, it doesn’t take much of your time, just 30 minutes each week and you can start making money.

3. Aside from the course, there are tips and tools provided plus a one on one coaching.

4. Relevant content about creating your YouTube Channel, promoting, getting views and subscribers.

5. It does not have location restrictions. it works no matter where you live.

6. You will gain Unlimited Email Support and FREE Lifetime Updates.

7. Positive reviews from various users.

8. There is a full seven day trial for just one dollar.

9. The creator is so confident with his product that he promises to refund your money. It is either you make money with YouTube or you are secured with the Full 60 Days Money Back Guarantee, no questions asked.

Disadvantages:

1. The existence of recurring fee because of the monthly subscription.

2. Needs constant reliable internet connection.

3. The unrealistic claim of instant results from just a 30-minute work.

Recommendation:

YouTube Secrets is your blueprint to success for earning money through YouTube, the largest video sharing website.

Making your own YouTube channel is good, what is better is also earning from it even if you do not have your own video content. YouTube Secrets will teach you how to make money through YouTube, it shares the secret to earning without too much hard work. Whether you are creative and willing to film your own videos, or you repurpose other videos, you can still earn with the program’s tips and tools.

Of course, this takes effort to succeed and the training course makes it easier, providing you with the guidance you need to succeed even without technical knowledge or filming expertise. If you are serious about maximizing your YouTube Channel’s earning potential, then let YouTube Secrets help you.

youtube-secrets
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IM Checklist Review – Over 371 Marketing Checklists https://ebkmarketing.co.uk/im-checklists/?utm_source=rss&utm_medium=rss&utm_campaign=im-checklists Sun, 20 Sep 2020 16:08:27 +0000 https://ebkmarketing.co.uk/im-checklist-review-over-371-marketing-checklists/ You might have heard a lot about Internet Marketing especially if you want to start an online venture. But oftentimes, you lack the knowledge on how to start and may get confused about different platforms you want to use to begin your online marketing journey. But a successful marketer, Kevin Fahey has created the IM Checklist, designed to make your marketing easier and more profitable.

What is IM Checklist?

IM Checklist is composed of more than 373 Marketing Checklists with Private Label Rights. The IM Checklist currently has 19 volumes namely:

Volume 1 – Product Creation
Volume 2 – Email Marketing
Volume 3 – Social Media Marketing
Volume 4 – Affiliate Marketing
Volume 5 – Video Marketing
Volume 6 – Canva Design
Volume 7 – Newbie Marketer
Volume 8 – Messenger Marketing
Volume 9 – Outsourcing
Volume 10 – Self Publishing
Volume 11 – Building a Business on WordPress
Volume 12 – Offline Business Startup
Volume 13 – Make Money Online with your Skills – Crisis Management
Volume 14 – Search Engine Optimization
Volume 15 – YouTube Advertising
Volume 16 – Copywriting
Volume 17 – ClickBank Marketing
Volume 18 – LinkedIn Marketing
Volume 19 – Selling on Webinars

IM Checklist Each volume has proven processes to make your internet marketing in various niches a successful one. These are checklists that really give value and can help you enormously in performing the various steps to succeed in your chosen venture. A checklist is an effective and helpful tool that can guide you on what to do and can save you ample time.

It’s a monthly subscription and the creator provides a new one each month plus the Private Label Rights which allows you to edit and rebrand and can claim full authorship.

Who is the Creator of IM Checklist?

IM Checklist is created by Kevin Fahey, a full-time internet marketer, professional list builder and search engine optimization expert. He is the owner of online IM support.

How to Use IM Checklist?

To succeed online and make your business profitable, there is a lot that you should learn. Online marketing covers a wide range of topics that you need to be acquainted with, so to educate yourself to various relevant marketing, Kevin Fahey brings you the IM Checklist which you can follow to create lead magnets and maximize your profits. Also, you can even give these checklists to your outsourced contractors for better results.

This lets you save time from gruelling research. It walks you through what needs to be done rather than trying to guess what to do. It is like having the successful Kevin Fahey himself instructing and guiding you step-by-step in your internet marketing business.

After your purchase, you will gain full access to all the checklists just by creating your username and password on their secure site and there will be new releases every month of topics related to online marketing.

Advantages:

1. Relevant and proven checklists that work to make your online marketing business a success.

2. Gaining access to an entire marketing gold training vault that has over 20 hours of training and monthly training webinars.

3. Has a lot of positive reviews from online marketers.

4. Save you time and resources because it will guide you to the right direction on what to do.

5. You can use these checklists to improve on your chosen project or niche.

6. The creator is a credible and expert online marketer with more than 10 years of experience in internet marketing.

7. You can use these checklists whether you are a complete newbie or an advanced online marketer.

8. The Private Label Rights lets you edit, add graphics and rebrand and lets you add the checklist to paid membership sites.

9. You can have a 5-day full access trial for an initial charge of $3.00.

Disadvantages:

1. It is a monthly subscription, so there is a recurring fee, but the checklists are also updated every month.

2. You don’t get master resell rights and can’t give them away on free membership sites.

Recommendation:

Checklists are valuable, and you need them if you want to succeed on your digital marketing journey. The checklists have been gathered and experienced by the expert online marketer himself, Kevin Fahey. To know how to start and what to do next, you need these checklists to have better results. You will get value for your monthly membership fee as you will gain full access to relevant steps that towards your online success. It also eliminates the frustration of forgetting something because you will be following a step-by-step process that can improve your business.

You will definitely have the results that you are aiming for when you use these checklists and will make you more focus in improving your business without wondering or guessing what to do next or steps to take. Have the profitable business that you want in an easier way with IM Checklist.

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12 Minute Affiliate – Powerful DFY Marketing System https://ebkmarketing.co.uk/12-minute-affiliate/?utm_source=rss&utm_medium=rss&utm_campaign=12-minute-affiliate Thu, 17 Sep 2020 12:55:07 +0000 https://ebkmarketing.co.uk/12-minute-affiliate-review/ There are many income opportunities online and one of them is Affiliate Marketing. It is an online business that is not complex because of its simple concept of earning commissions by promoting a product and yet a lot still fail doing it. Here comes the 12 Minute Affiliate to make affiliate commissions easier to earn.

What is 12 Minute Affiliate?

12 Minute Affiliate is a plug and play system that only takes 12 minutes to set up for it to be up and running. It emphasizes that affiliate marketing can be done easily and making money through it is achievable. With 12 Minute Affiliate, making money online becomes easy as 1-2-3 with ZERO techy skills and ZERO prior experience required.

You will have access to a one or complete set of sales funnels that will help you build an email list which you can send your offers and promotions to and make money as an affiliate. With this system you can easily earn commissions in the biggest and most profitable niche markets such as Make Money Online, Health and Fitness, and Personal Development.

Who is the Creator of 12 Minute Affiliate?

The man behind this breakthrough system is Devon Brown. He is a well-known internet marketer, who has another product called Webcopycat.

He is an entrepreneur and believes that success really does not happen overnight because it took him around 7 years to figure out how to successfully earn money online. That is why he is sharing this powerful system because this can give you the best chance to succeed in affiliate marketing without spending 7 years to figure out how.

He has created other systems that has helped thousands of people and is known in the Internet Marketing Industry, so you can be sure that his system works and is not a scam.

How to use 12 Minute Affiliate?

After purchasing the system, you will get a step-by-step instruction on how to start. In the member’s area, there are various products you can choose from, that you can promote depending on the niche you selected. After choosing the products, you can follow the 3 simple steps for affiliate marketing success:

Step 1 – Personalize the System

This means adding your affiliate link to the products you will be promoting so that the commission goes to you.

Step 2 – Order Website Visitors
This means adding done-for-you traffic that only takes as little as 2 minutes. Order website visitors to an automated system that does all the selling.

Step 3 – Collect your Affiliate Commissions
This means keeping 100% of your earnings when you have made a sale. You can even let the system follow up leads for you automatically.

12 minute Affiliate System Logo

Advantages:

1. Simple system that activates in as short as 12 minutes.

2. You can build an email list quickly and easily.

3. It uses automation to follow up your leads for months.

4. Perfect for newbie and intermediate marketers who either want to start affiliate marketing business or upgrade their earning potential.

5. This is a business model that really works if done right.

6. It is an easy system with easy to do instructions, absolutely ZERO experience needed.

7. Positive reviews from online marketers.

8. Backed with 60 Days Money Back Guarantee, no questions asked!

9. You are given access to a private Facebook Page once your system is up and running where you can interact with other entrepreneurs and online marketers. A great way to connect and share tips.

10. Regular invites to FREE private trainings to accelerate your success.

Disadvantages:

1. It needs reliable internet connection.

2. Results may vary!

Recommendation:

Affiliate Marketing is a legitimate way to earn online and 12 Minute Affiliate is a powerful system that can make earning easier with affiliate marketing using profitable niches.

This system really works as proven by positive reviews by online marketers who have tried and tested it. Moreover, the guy behind the system is real and is a well-known digital marketer who has spent years finding the right tools and the right methods to effectively earn online.

There is no risk involved since the product is backed by a money back guarantee and you will have the needed support from members of a community who is just like you venturing on Affiliate Marketing and wanting to earn money from it.

So, if you want to live the life you want and have an online business that can offer you time and financial freedom, say yes to this system.

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SEO The Basics https://ebkmarketing.co.uk/seo-the-basics-2020/?utm_source=rss&utm_medium=rss&utm_campaign=seo-the-basics-2020 https://ebkmarketing.co.uk/seo-the-basics-2020/#comments Thu, 17 Sep 2020 05:55:37 +0000 https://ebkmarketing.co.uk/2020/02/06/develop-your-idea-in-word/

How to improve the SEO of your business website

SEO (Search Engine Optimisation) advice for small businesses & start ups, looking to improve their organic presence for improved traffic & higher Google rankings.

Introduction

This is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. 

Search Engine Optimisation or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spider-ed and indexed. 

A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spider-ed and deemed appropriate content to be placed in the search engines results for people to click on.

The art and science of understanding how search engines identify pages that are relevant to a query made by a visitor and designing marketing strategies based on this is called search engine optimisation.

Search engines offer the most cost effective mechanism to acquire ‘real’ and ‘live’ business leads. It is found that in most cases, search engine optimisation delivers a better ROI than other forms such as online advertisements, e-mail marketing and newsletters, affiliate and pay per click advertising, and digital campaigns and promotions.

What On Earth Is An Algorithm?

Each search engine has something called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine. A crawler is the robot that browses all of these pages for the search engine.

Google's Algorithm Is the Key

Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online.

Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phone Book listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet!

Google boasts of having world’s largest archive of Usenet messages, dating all the way back to 1981. Google’s technology can be accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices and other such Internet equipped gadgets.

Back Links Are Considered Popularity Votes

Quintessentially, Google calculates the importance of a page by the number of such „votes‟ it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process.

Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important. 

One thing to note here is that Google’s technology does not involve human intervention in anyway and uses the inherent intelligence of the internet and its resources to determine the ranking and importance of any page.

Need Help? Book A call With An Expert Today

Hypertext-Matching Analysis

Unlike its conventional counterparts, Google is a search engine which is hypertext-based. This means that it analyzes all the content on each web page and factors in fonts, subdivisions, and the exact positions of all terms on the page. Not only that, Google also evaluates the content of its nearest web pages. This policy of not disregarding any subject matter pays off in the end and enables Google to return results that are closest to user queries.

Google has a very simple 3-step procedure in handling a query submitted in its search box:

  • When the query is submitted and the enter key is pressed, the web server sends the query to the index servers. Index server is exactly what its name suggests. It consists of an index much like the index of a book which displays where is the particular page containing the queried term is located in the entire book.
  • After this, the query proceeds to the doc servers, and these servers actually retrieve the stored documents. Page descriptions or ‘snippets’ are then generated to suitably describe each search result.
  • These results are then returned to the user in less than one second! (Normally.)

Approximately once a month, Google updates their index information for each of the web pages that they have crawled. The period during the update is known as the Google dance

Do You Know The GOOGLE Dance? Its Called The Algorithm Shuffle

Because of the nature of the information, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

GOOGLE Dance Tool

It not only searches the titles and descriptions of the websites, but searches the entire content of sites within a related category, which ultimately delivers a comprehensive search to the users. Google also has a fully functional web directory which categorizes all the searches in order.

Submitting your URL to Google

Google is primarily a fully-automatic search engine with no human-intervention involved in the search process. It utilizes robots known as „spiders‟ to crawl the web on a regular basis for new updates and new websites to be included in the Google Index. This robot software follows hyperlinks from site to site. 

Google does not require that you should submit your URL to its database for inclusion in the index, as it is done anyway automatically by the „spiders‟. However, manual submission of URL can be done by going to the Google website and clicking the related link. One important thing here is that Google does not accept payment of any sort for site submissions. Also, submitting your site through the Google website does not guarantee you’ll be listed in the index.

Cloaking

Sometimes, a webmaster might program the server in such a way that it returns different content to Google than it returns to regular users, which is often done to misrepresent search engine rankings. This process is referred to as cloaking as it conceals the actual website and returns distorted web pages to search engines crawling the site. This can mislead users about what they’ll find when they click on a search result. Google highly disapproves of any such practice and might place a ban on the website which is found guilty of cloaking.

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Google Guidelines

Here are some of the important tips and tricks that can be employed while dealing with Google.

Do’s 

  • A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
  • A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
  • Come up with essential and precise keywords and make sure that your website features relevant and informative content.
  • The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
  • The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
  • Dynamic pages (the URL consisting of a „?‟ character) should be kept to a minimum as not every search engine spider is able to crawl them.
  • The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

Dont’s

When making a site, do not cheat your users, i.e. those people who will surf your website. Do not provide them with irrelevant content or present them with any fraudulent schemes.

Avoid tricks or link schemes designed to increase your site’s ranking.

  • Do not employ hidden texts or hidden links.
  • Google frowns upon websites using cloaking technique. Hence, it is advisable to avoid that.
  • Automated queries should not be sent to Google.
  • Avoid stuffing pages with irrelevant words and content. Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
  • Avoid ‘doorway’ pages created just for search engines or other ‘cookie cutter’ approaches such as affiliate programs with hardly any original content.

Crawler/Spider Considerations

Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler. Very complex pages, too, may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep. Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious – full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed. Don’t fall prey to that temptation.

Ranking Rules Of Thumb

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases

that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.

Values

  • Long pages, which are rich in meaningful text (not randomly generated letters and words).
  • Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of ‘popularity’).
  • The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the ‘quality’ ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is ‘good’ if many pages at many different sites point to it, and especially if many ‘good’ sites point to it in return.
  • The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler simply won’t go that far and will never find it.

These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index

Query-Dependent Factors

  • The HTML title.
  • The first lines of text.
  • Query words and phrases appearing early in a page rather than late.
  • Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently unrelated to the content on the page itself, in which case the page will be penalized)
  • Words mentioned in the ‘anchor’ text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text ‘breast cancer’ and the query is ‘breast cancer,’ chances are good that you will appear high in the list of matches.)

Blanket Policy On Doorway Pages And Cloaking

Many search engines are opposed to doorway pages and cloaking. They consider doorway and cloaked pages to be spam and encourage people to use other avenues to increase the relevancy of their pages. We’ll talk about doorway pages and cloaking a bit later.

Meta Tags (Ask.Com As An Example)

Though Meta tags are indexed and considered to be  regular text, Ask.com claims it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for Ask.com rank better when they don’t

use them. If you do use Meta tags, make your description tag no more than 160 characters and your keywords tag no more than 8 keywords or phrases.

Keywords In The URL And File Names

It’s generally believed that Google.com gives some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with keywords.

Keywords In The ALT Tags

Google.com indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.

Page Length

There’s been some debate about how long doorway pages for Google should be. Some webmasters say short pages rank higher, while others   argue that long pages are the way to go. According to Google’s help section, it prefers long and informative pages. We’ve found that pages with 500-1000 words are most likely to rank well but this is not to say that 2000 or 5000 articles aren’t good. This is just to showcase the minimum word count.

Frame Support

Google has the ability to index frames, but it sometimes indexes and links to pages intended only as navigation. To keep this from happening to you, submit a frame-free site map containing the pages that you want indexed. You may also want to include a ‘robots.txt’ file to prohibit Google from indexing certain pages.

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What Your Website Absolutely Needs

This section will go over some of the most important elements that a page needs to get high search engine rankings. Make sure that you go through this while reading each section very carefully as each of these can have a dramatic impact on the rankings that your website will ultimately achieve. Don’t focus solely on the home page, keywords and titles.

The first step to sales when customers visit your site is for them to find the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. 

The customer has visited your site, now ensure that he gets an interest in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. 

Thus if you happen to sell more than one product or service, provide all necessary information about this. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you will make much money. 

The Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing your website. Ask them about their choices. Why do they like your products? Do you offer discount prices or coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better?

Your return policies and guarantees better than your competitor’s? To know your customer, you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does Your Website Give Enough Contact Information?

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When you sell from a website, a customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that you check often. 

People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

In the field of search engine optimization (SEO), writing a strong homepage that will rank high in the engines and will read well for your site visitors can sometimes present a challenge, even to some seasoned SEO professionals. Once you have clearly identified your exact keywords and key phrases, the exact location on your homepage where you will place those carefully researched keywords will have a drastic impact in the end results of your homepage optimization.

One thing we keep hearing most people say is that they don’t want to change the looks or even more, the wording on their homepage. Understandably, some of them went to great lengths and invested either a lot of time and/or money to make it the best it can be. Being the best for your site visitors is one thing. But is it the best it can be for the search engines, in terms of how your site will rank?

If you need powerful rankings in the major search engines and at the same time you want to successfully convert your visitors and prospects into real buyers, it’s important to effectively write your homepage the proper way the first time! You should always remember that a powerfully optimized homepage pleases both the search engines and your prospects.

If randomly inserting keywords and key phrases into your old homepage, you might run the risk of getting good rankings, but at the same time it might jeopardize your marketing flow. That is a mistake nobody would ever want to do with their homepage.

Even today, there are still some people that will say you can edit your homepage for key phrases, without re-writing the whole page. There are important reasons why that strategy might not work.

The Home Page

Your homepage is the most important page on your web site. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will surely notice and index it accordingly. But will it still read easily and will the sentences flow freely to your real human visitors? There are some good chances that it might not. As a primer, having just 40 or 50 words on your homepage will not deliver the message effectively. To be powerful and effective, a homepage needs at least 300 to 400 words for maximum search engine throughput and effectiveness.

One way to do that is to increase your word count with more value-added content. This often means rewriting your whole homepage all over again. The main reason to this is you will probably never have enough room to skillfully work your important keywords and key phrases into the body text of your homepage. This may not please your boss or marketing department, but a full re-write is often necessary and highly advisable to achieve high rankings in the engines, while at the same time having a homepage that will please your site visitors and convert a good proportion of them into real buyers

The Acid Test

Here is the acid test that will prove what we just said is right: Carefully examine the body text of your existing homepage. Then, attempt to insert three to five different keywords and key phrases three to four times each, somewhere within the actual body of your existing page. In doing that, chances are you will end

up with a homepage that is next to impossible to understand and read.

One mistake some people do is to force their prospects to wade through endless key phrase lists or paragraphs, in an attempt to describe their features and benefits. The other reason they do that is in trying to please the search engines at the same time. Writing a powerful and effective homepage around carefully defined keywords and

key phrases are a sure way you can drive targeted traffic to your web site and keep them there once you do.

If some people still say re-writing a homepage takes too much time and costs too much money, think of the cost of losing prospective clients and the real cost of lost sales and lost opportunities. In the end, writing a strong homepage that will achieve all your desired goals will largely justify your time invested and the efforts you will have placed in the re-writing of your homepage.

This section presents a recommended layout for your homepage in order to make it as search engine friendly as possible. This is where you set the theme of your site. 

Let’s suppose the primary focus of your site is about online education. You also have secondary content that is there as alternative content for those not interested online education. There is also other content that you would like to share with your visitors. For example, this might include book reviews, humor, and links.

The top of your homepage, as discussed earlier is the most important. This is where you set the keywords and theme for the most important part of your site, the thing you really want to be found for.

SEO marketing Agency

Step By Step Page Optimisation

Starting at the top of your index/home page something like this: (After your logo or header graphic)

A heading tag that includes a keyword(s) or keyword phrases. A heading tag is bigger and bolder text than normal body text, so a search engine places more importance on it because you emphasize it.

Heading sizes range from h1 – h6 with h1 being the largest text. If you learn to use just a little Cascading Style Sheet code you can control the size of your headings. You could set an h1 sized heading to be only slightly larger than your normal text if you choose, and the search engine will still see it as an important heading.

Next would be an introduction that describes your main theme. This would include several of your top keywords and keyword phrases. Repeat your top 1 or 2 keywords once or twice, include other keyword search terms too, but make it read in sentences that makes sense to your visitors.

A second paragraph could be added that’s more specific on other words related to online education.

Next you could put smaller heading like h2.

Then you’d list the links to your pages, and ideally have a brief description of each link using keywords and keyword phrases in the text. You also want to have several pages of quality content to link to. Repeat this procedure for all your next links.

Next you might include a closing, keyword rich paragraph. More is not necessarily better when it comes to keywords, at least after a certain point. Writing ‘online education’ fifty times across your page would probably result in you being caught for trying to cheat. Ideally, somewhere from 3% – 4% of your page text would be keywords. The percentage changes often and is different at each search engine. If the content is really big and you can go higher if it makes sense and isn’t redundant.

Finally, you can list your secondary content of book reviews, humour, and links. Skip the descriptions if they aren’t necessary, or they may water down your theme too much. If you must include descriptions for these non-theme related links, keep them short and sweet. You also might include all the other site sections as simply a link to another index that lists them all. You could call it Entertainment, Miscellaneous, or whatever.

These can be sub-indexes that can be optimised toward their own theme, which is the ideal way to go. 

Now you’ve set the all important top of your page up with a strong theme. So far so good, but this isn’t the only way you can create a strong theme so don’t be compelled into following this exact formula. This was just an example to show you one way to set up a strong site theme. Use your imagination, you many come up with an even better way.

One Site – One Theme

It’s important to note that you shouldn’t try to optimize your home page for more than one theme. They just end up weakening each other’s strength when you do that. By using simple links to your alternative content, a link to your humor page can get folks where they want to go, and then you can write your humor page as a secondary “homepage” optimized towards a humor theme. In the end, each page should be optimized for search engines for the main topic of that page or site section.

Search engine optimization is made up of many simple techniques that work together to create a comprehensive overall strategy. This combination of techniques is greater as a whole than the sum of the parts. While you can skip any small technique that is a part of the overall strategy, it will subtract from the edge you’d gain by employing all the tactics.

Affiliate Sites & Dynamic URLs

In affiliate programs, sites that send you traffic and visitors, have to be paid on the basis of per click or other parameters (such as number of pages visited on your site, duration spent, transactions etc). Most common contractual understanding revolves around payment per click or click through. Affiliates use tracking software that monitors such clicks using a redirection measurement system. The validity of affiliate programs in boosting your link analysis is doubtful. Nevertheless, it is felt that it does not actually do any harm. It does provide you visitors, and that is important. 

In the case of some search engines re-directs may even count in favour of your link analysis. Use affiliate programs, but this is not a major strategy for optimisation.

Several pages in e-commerce and other functional sites are generated dynamically and have ‘?’ or ‘&’ sign in their dynamic URLs. These signs separate the CGI variables. While Google will crawl these pages, many other engines will not. One inconvenient solution is to develop static equivalent of the dynamic pages and have them on your site.

Another way to avoid such dynamic URLs is to rewrite these URLs using a syntax that is accepted by the crawler and also understood as equivalent to the dynamic URL by the application server. The Amazon site shows dynamic URLs in such syntax. If you are using Apache web server, you can use Apache rewrite rules to enable this conversion.

One good tip is that you should prepare a crawler page (or pages) and submit this to the search engines. This page should have no text or content except for links to all the important pages that you wished to be crawled.

When the spider reaches this page it would crawl all the links and would record all the desired pages into its index. You can also break up the main crawler page into several smaller pages if the size becomes too large. The crawler shall not reject smaller pages, whereas larger pages may get bypassed if the crawler finds them too slow to be spider-ed.

You do not have to be concerned that the result may throw up this ‘site- map’ page and would disappoint the visitor. This will not happen, as the ‘site-map’ has no searchable content and will not get included in the results, rather all other pages would.

Page Size Can Be A Factor

We have written above that the spiders may bypass long and ‘difficult’ pages. They would have their own time-out characteristics or other controls that help them come unstuck from such pages. So you do not want to have such a page become your ‘gateway’ page.

How many Pages To Submit?

You do not have to submit all the pages of your site. As stated earlier, many sites have restrictions on the number of pages you submit. A key page or a page that has links to many inner pages is ideal, but you must submit some inner pages. This insures that even if the first page is missed, the crawler does get to access other pages and all the important pages through them.

Submit your key 3 to 4 pages at least. Choose the ones that have the most relevant content and keywords to suit your target search string and verify that they link to other pages properly.

Should You Use Frames?

Many websites make use of frames on their web pages. In some cases, more than two frames would be used on a single web page. The reason why most websites use frames is because each frame’s content has a different source. A master page known as a ‘frameset’ controls the process of clubbing content from different sources into a single web page. Such frames make it easier for webmasters to club multiple sources into a single web page. This, however, has a huge disadvantage when it comes to Search Engines.

Some of the older Search Engines do not have the capability to read content from frames. These only crawl through the frameset instead of all the web pages. Consequently, web pages with multiple frames are ignored by the spider. There are certain tags known as ‘NOFRAMES’ (Information ignored by frames capable browser) that can be inserted in the HTML of these web pages. Spiders are able to read information within the NOFRAMES tags. Thus, Search Engines only see the Frameset. Moreover, there cannot be any links to other web pages in the NOFRAMES blocks. That means the search engines won’t crawl past the frameset, thus ignoring all the content rich web pages that are controlled by the frameset.

Hence, it is always advisable to have web pages without frames as these could easily make your website invisible to Search Engines.

Making Frames Visible To Search Engines

We discussed earlier the prominence of frames based websites. Many amateur web designers do not understand the drastic effects frames can have on search engine visibility. Such ignorance is augmented by the fact that some Search Engines such as Google and Ask.com are actually frames capable. Ask.com

spiders can crawl through frames and index all web pages of a website. However, this is only true for a few Search Engines.

The best solution as stated above is to avoid frames all together. If you still decide to use frames another remedy to this problem is using Javascript. Javascript can be added anywhere and is visible to Search Engines. These would enable spiders to crawl to other web pages, even if they do not recognize frames.

With a little trial and error, you can make your frame sites accessible to both types of search engines.

Stop Words

Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.

When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.

Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded ‘stop words’ are: after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without

Image Alt Tag Descriptions

Search engines are unable to view graphics or distinguish text that might be contained within them. For this reason, most engines will read the content of the image ALT tags to determine the purpose of a graphic. By taking the time to craft relevant, yet keyword rich ALT tags for the images on your web site, you increase the keyword density of your site.

Although many search engines read and index the text contained within ALT tags, it’s important NOT to go overboard in using these tags as part of your SEO campaign. Most engines will not give this text any more weight than the text within the body of your site.

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Invisible & Tiny Text

Invisible text is content on a web site that is coded in a manner that makes it invisible to human visitors, but readable by search engine spiders. This is done in order to artificially inflate the keyword density of a web site without affecting the visual appearance of it.

Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic.

This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed. As a general guideline, try to avoid pages where the font size is predominantly smaller than normal. Make sure that you’re not spamming the engine by using keyword after keyword in a very small font size. Your tiny text may be a copyright notice at the very bottom of the page, or even your contact information. If so, that’s fine.

Keyword Stuffing & Spamming

Important keywords and descriptions should be used in your content in visible Meta tags and you should choose the words carefully and position them near the top and have proper frequency for such words. However, it is very important to adopt moderation in this. Keyword stuffing or spamming is a No-No today. Most search engine algorithms can spot this, bypass the spam and some may even penalize it.

Dynamic URLs

Several pages in e-commerce and other functional sites are generated dynamically and have? or & sign in their dynamic URLs. These signs separate the CGI variables. While Google will crawl these pages, many other engines will not. One inconvenient solution is to develop static equivalent of the dynamic pages and have them on your site. 

Another way to avoid such dynamic URLs is to rewrite these URLs using a syntax that is accepted by the crawler and also understood as equivalent to the dynamic URL by the application server. The Amazon site shows dynamic URLs in such syntax. If you are using Apache web server, you can use Apache rewrite rules to enable this conversion.

Re-Direct Pages

Sometimes pages have a Meta refresh tag that redirects any visitor automatically to another page. Some search engines refuse to index a page that has a high refresh rate. The meta refresh tag however does not affect Google.

Image Maps Without ALT Text

Avoid image maps without text or with links. Image maps should have alt text (as also required under the American Disabilities Act, for public websites) and the home page should not have images as links. Instead HTML links should be used. This is because search engines would not read image links and the linked pages may not get crawled.

Frames & Tables

There are some engines whose spiders won’t work with frames on your site.

A web page that is built using frames is actually a combination of content from separate ‘pages’ that have been blended into a single page through a, “frame-set” instruction page. The frame-set page does not have any content or links that would have promoted spidering. The frame-set page could block the spider’s movement. The workaround is by placing a summary of the page content and relevant description in the frame-set page and also by placing a link to the home page on it

When you use tables on the key pages and if some columns have descriptions while others have numbers, it is possible that this may push your keywords down the page. Search engines break up the table and read them for the content the columns have. The first column is read first, then the next and so on. Thus if the first column had numbers, and the next one had useful descriptions, the positioning of these descriptions will suffer. The strategy is to avoid using such tables near the top of the key pages. Large sections of Java scripts also will have the same effect on the search engines. The HTML part will be pushed down. Thus again, place your long Java scripts lower down on key pages.

Link Spamming

Realising the importance of links and link analysis in search engine results, several link farms and Free for All sites have appeared that offer to provide links to your site. This is also referred to as link spamming. Most search engines are smarter to this obvious tactic and know how to spot this. Such FFA sites, as they are known, do not provide link quality or link context, two factors that are important in link analysis. Thus the correct strategy is to avoid link spamming and not get carried away by what seems to be too simple a solution.

Conclusion

If you’re looking for some simple things that you can do to increase the position of your sites rank in the search engines or directories, this section will give you some hard hitting and simple tips that you can put into action right away.

What Should You Do Now?

It is worth cataloging the basic principles that will increase website traffic and search engine rankings.

Create a site with valuable content, products or services.

Place primary and secondary keywords within the first paragraph in your page content and spread them evenly throughout the document.

Research and use the right keywords/phrases to attract your target customers.

Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.

Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.

Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.

Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.

Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.

Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, discount coupons etc.

Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.

When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.

When unsure, hire professionals. Though it may seem costly, it is a lot less expensive than spending your money on a website that has no visits.

Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool, just like your real store treat it with the same seriousness and keep it updated.

Useful Resources

  1. SEO Starter Guide – From Google
  2. Google Search Quality Rater Guidelines – From Google
  3. Beginners Guide To SEO – From Moz
  4. Link Building Guide For Beginners – From Moz
  5. The Difinitive Beginners Guide to Content Marketing – From Moz
  6. SEO Health & Performance Audit– From EBK Marketing
  7. Free Keyword Finder – From Keywords Everywhere
  8. Yoast Seo Free For WordPress – From Yoast 
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Local SEO – Increase Growth For Your South Wales Business https://ebkmarketing.co.uk/local-seo-will-help-your-south-wales-business-if-you-are-looking-to-attract-more-traffic-and-customers-from-your-local-area/?utm_source=rss&utm_medium=rss&utm_campaign=local-seo-will-help-your-south-wales-business-if-you-are-looking-to-attract-more-traffic-and-customers-from-your-local-area https://ebkmarketing.co.uk/local-seo-will-help-your-south-wales-business-if-you-are-looking-to-attract-more-traffic-and-customers-from-your-local-area/#respond Tue, 08 Sep 2020 23:13:50 +0000 https://ebkmarketing.co.uk/?p=771

Local search (SEO) is an essential and a powerful tool for small businesses in South Wales and all over the world.

Did you know that four out of five consumers will use search results to find local information about a product or service that they are looking for?  This means if your business hasn’t been optimised for Local SEO search results, then the chances are you could be missing out on huge amounts of traffic, when optimised properly you could see an increase of up to 80% in relation to potential customers. 

To help you improve your traffic numbers, we have created a guide to help you create and optimise your business for local search results. When you have finished reading this guide, you should have a clear understanding on how best to optimise your business. You will know how to attract potential targeted consumers who are using local search to find which products or services they’re going to purchase

Local SEO / Local search infographic
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Local SEO Tip - Optimise or create your Google My Business Account

Optimising your Google My Business for local search is extremely important. Google likes to be able to verify information and will only really share information that it has confidence in and verified. In the land of search engines Google is king. 

Using the Google my business tool will enable you to meet the specific requirements of Google and generally this will be the exact same information you will use on all directory forms

Internal Link Building Is Important For Local SEO

Did you know that improving your internal link building can improve you SEO?

I’m sure you are all aware of link building for Local SEO purposes and it is highly important to have authoritative links pointing back to your website, but building a strong internal link system can dramatically improve your Local SEO rankings.

The basic reasoning around improving your local seo and internal link building is that it improves the strength of a website. Inner linking helps navigation and can provide a clear route for spiders to crawl. Internal linking helps with the ranking power of pages and most importantly if a user has enjoyed your content they will more than likely be interested in reading more on that topic.

Mobile Friendly Website

So lets look at this logically, most people use Local Search on their mobile devices.  In fact a report states that 9 out of 10 people will use your site in a mobile setting. With the world running at a fast pace, we all use our mobile as our main for of information finding, it could be to search for a product or service, a lot of the time it will be to check reviews, maybe it is used to find directions to your location, or they maybe be searching for contact information to ask you a question.

So a good practice is when creating your website to make it easy for your potential customers by making your site mobile-friendly and creating each page for mobile first.

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Optimise headings, meta tags, meta-description & content.

When it comes to producing your content, you should have a plan and know how to structure every new blog post for maximum results.  Each post that your create is a new indexed page and magnet for your website. You can produce geographic posts targeted to find you new opportunities in specific areas when looking to expand so you need your content optimised to show in these specific search engine results pages.

Each time you write a piece of content, you need to take the time to optimise the content for search engines. Start by using high-volume, low competition keywords to attract customers use your keywords in the URL, title, header, meta description, and body of the content. Don’t keyword stuff your content. Ideas for geo-targeted content, that you can use can be case studies and success stories for example.

SEO Training Kit
Included in this training guide which is worth over £499. You will get a explanatory video series, full training guide, cheat sheet, top resource report + a limited time special bonus worth an additional £699.

Write content for the local area

Google is continually evolving it’s algorithm to get smarter.  They regularly update how search results are produced and they are looking for content creators to truly write for end users and not search engines. Yes you can spend time writing about general topics if you are looking at attracting a wider audience.

But sometimes it’s more important to write and focus your articles for the local area so you can attract a local audience.

Think about building yourself as the local authority for your industry. You can loo at  promoting local gatherings, providing the latest industry news, guides and other educational content on your blog, if you are selling a product think about doing a review on them, you can use a simple video to showcase the product made on your mobile phone, it doesn’t need to be fancy, especially at the beginning stages of your business.

As with all sales funnel the content at the beginning is more of a broader range and gets more streamlined as the user travels further down the funnel.

NAP/Citations/Directories - Contact Information

When people are looking online for a product service or information that you provide you need to make it easy for people to find you. This is simple all’s you need to do is, set up your NAP.(Business name, full address including postcode, and full telephone number). 

There are a few common mistakes when filling in the NAP, including not keeping all info the same using abbreviation’s or placing the information contained within an image. Spiders do not crawl images like HTML text, but you can add info into ALT Tags sometimes to aid with this issue. The most common location to place your NAP information is in the bottom of your page in the footer or header of your  website.

If Google is unable to determine if the information about your business is correct, chances are it will not show your business in search results.  As we stated earlier Google and other search engines like to be able to verify the information. Most importantly, remove any duplicate listings you find and correct any mistakes as soon as you notice any. A simple way to make sure all information is the same is to have a master word doc and do a simple copy and paste

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Get 250,000 Pinterest Views For your Business For Free https://ebkmarketing.co.uk/pinterest-seo-secrets/?utm_source=rss&utm_medium=rss&utm_campaign=pinterest-seo-secrets https://ebkmarketing.co.uk/pinterest-seo-secrets/#respond Tue, 08 Sep 2020 17:00:47 +0000 https://ebkmarketing.co.uk/?p=1109

Use Pinterest And SEO Tactics For Attaining Free Traffic

Hey, do you want to know the secrets to getting more than 250 000 monthly page views from Pinterest for free then keep reading this blog, I am going to discuss with you all the steps to take to grow your Pinterest traffic from zero to 250 monthly views and earn figures like six thousand dollars in monthly income all thanks to Pinterest SEO

So if you want to learn how to get more of your pins rank high in Pinterest search results then stay tuned because I’ve got all the details for you and we’ve put together a very special checklist for Pinterest SEO which you can download. Now I wish I had one like this when I was starting on Pinterest.

During this blog you will find the exact process you can use to get traction on Pinterest and get more click-throughs from my pins why would you use SEO on Pinterest SEO stands for search engine optimisation and helps you drive traffic from search results. I know you are thinking isn’t Pinterest a Social Media Platform yes and no Pinterest is both a search engine and a social media site.

You have a feed to scroll down when you just want to browse on Pinterest like on Facebook or Instagram, you can also follow users like on other social networks but you also have a powerful search tool on Pinterest. Try to search for anything on Facebook, now compare it to how relevant and useful the results will be against the results you will find on Pinterest.

On Pinterest you will find pin images which lead to websites and blogs, Now I know you are shocked and find it hard to believe but the results are as relevant as on google if you know anything about SEO for google you’re probably prepared for a struggle for months if not years to get at least some results from your traffic generating efforts.

SEO isn’t easy on google especially if your website is totally new if it doesn’t have domain authority in the first six months or even a year you’re destined to work hard creating high quality long posts to compete for low volume keywords for someone who wants to see an income from a website or a blog this reality is pretty depressing.

Now don’t be panicking, SEO on Pinterest is not that complicated yet and you have a perfect opportunity to leverage the free traffic from Pinterest before this platform becomes too crowded with other smart online marketers. I am sure you now see the potential Pinterest SEO has, so let’s jump to all the steps in your search engine optimisation strategy.

First step – Create Pinterest Account

Make sure your Pinterest account is ready for SEO you need to set up a Pinterest business account for your website personal account will not do because you will also need to verify your domain and enable rich pins you cannot skip the step and since it’s a little bit technical I will give you a link to a detailed instruction on my website I wrote um that will help you set all these things in about maybe about 10 minutes or so if you have all of the steps set up by now just move to the step 2.

Step 2 – Keyword Research

Let’s learn how you can do keyword research in Pinterest and think of some content ideas for your future blog posts so you just start typing in the keyword which you’re thinking about and Pinterest shows you suggested additional words these search phrases are shown from left to right with the most popular keywords being on the left and if you click on one of the suggestions it will show you more specific search phrases.

But actually I wouldn’t recommend you to go too far in the search for long tail keywords if you want to target them on Pinterest that’s because it doesn’t work the same as on google if you know something about google SEO you probably hear the recommendation to target long tail keywords because there is less competition for them.

 So for a new blog with low domain authority it’s the only way to get some traffic from google luckily Pinterest doesn’t care that much about the main authority i’m sure that the platform tracks the main quality over time analysing all the pins that you’ve saved

 When you are new on Pinterest and you don’t have any pins, you will find your chances to compete with older accounts are very good I can actually tell you that maybe with about 90 certainty that algorithm probably gives an initial boost to all new accounts as they just have just started saving content to the platform.  It has been seen it many times with thousands of people blogs and also with accounts of my clients.

SEO Optimised Pinterest Profile
Example Of A Randomly Picked Optimised Profile Page

Step 3 – Improve Your Pinterest Profile

Improve your Pinterest profile to receive the best SEO performance when you do search on Pinterest and add filter by people the accounts will be ranked based on the keywords.

In the profile above you can see the title and description in their profile showing, I’m sure that search results for you might look slightly different because Pinterest takes into consideration who you follow but anyway I’m just showing you here that most of the accounts which show up in the top results will have their exact keyword in the profile title.

Also it’s very helpful to be able to target several keywords here in the profile title see who they are targeting in the description and also define your username with this tactic. Make sure that you include keywords you’re targeting in your business or blog as many times as possible in your profile name and description especially in the username usually it’s more difficult so if you just use your brand name here it’s okay

Step 4 Build Up Your Pinterest Boards

Build your Pinterest boards with SEO in mind so that your pins take off a lot faster so one common mistake i see in naming Pinterest boards is being creative you could try to use a creative name such as yummiest instead of a more specific board title like vegan recipes or if we look at the travel niche naming a board just wow doesn’t help interest understand what your board is about and Pinterest doesn’t know that it’s a collection of outdoor travel best destinations so it is crucial to have the keyword you’re targeting in the board title in the board description you have to include the same keyword along with other related keywords.

you can find in Pinterest suggestions you should also make sure that you choose the right category in the board settings i’m showing you on this screenshot how you find your board settings you open your board you click on this icon here and then you can select the category that is the most relevant to the content on your board and this also helps Pinterest rank your pins better 

SEO-Training-Kit PNG
Click Image To Grab Your Copy Of The SEO Training Kit At A Limited Time Price

Step 5 Craft an ideally SEO optimised pin for Pinterest

Craft an ideally SEO optimised pin for Pinterest SEO is a lot easier than Google SEO.

Like I said you still need to know which parts of the pin to optimise, so let me help you here is the anatomy of a healthy keyword optimised rich pin and these are the three most important signals about your pin we’re looking now at the article type of rich pin. It adds more information from your page for example your SEO title your post SEO description and the page publication date the other rich pin types on Pinterest are recipe pins product pins and app pins.

Article pins are actually the most common so i will show you in this video how to optimise them so all you have to do for Pinterest SEO is make sure that the targeted keyword is inside your post SEO title you can do it inside the Yoast SEO plugin if you’re using WordPress and so this SEO title will become also your pins title you also need to make sure that the targeted keyword is included into the post SEO description and that when you save the pin you also want to include the targeted keyword inside the pin description itself let me just go back to the previous slide and show you what is the pin description

Step 6 Use hashtags in pin descriptions

We also recommend using hashtags in your pin descriptions. Do not include hashtags anywhere else i mean the post title and post SEO description obviously never include hashtags because they are used for google SEO purposes as well but and google doesn’t like hashtags so you need to only add hashtags inside your pin description when you’re saving the image on Pinterest Pinterest allows a maximum of 20 hashtags but actually it’s not recommended to add so many you could stick to about three to five hashtags per pin.

Step 7 Save Pin In Your Most Relevant Board

save your pin first to the most relevant board on your account ideally your board title should have the same exact keyword you’re targeting in the pin but if that’s not the case you should find the most relevant board and save your pin to that board before you repeat it anywhere else that’s very important because Pinterest will learn what your new pin is about not only from the keywords which you inserted into the the pin description or pin uh or post SEO title but also from the keyword context in which the spin appears on the platform

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Boost The SEO On Your Blog For Powerful Results https://ebkmarketing.co.uk/boost-the-seo-on-your-blog/?utm_source=rss&utm_medium=rss&utm_campaign=boost-the-seo-on-your-blog https://ebkmarketing.co.uk/boost-the-seo-on-your-blog/#respond Thu, 06 Aug 2020 06:09:45 +0000 https://ebkmarketing.co.uk/2020/02/06/taylor-life-in-other-word/

Using Seo on your business blog will have huge benefits on the traffic to your website

It is a cold hard truth that blogging is an extremely valuable asset for a business. In actuality, you will only find a limited amount reasons never to keep a business blog. A blog when used correctly can drive visitors to your site with useful informative content in which you can incorporate SEO friendly keywords which will sky rocket your Google search engine rankings.

Additionally, what its does is open up a valuable channel of communication between you and your clients. This helps you to build trust, and is a fantastic way to help generate new leads which result in real business gains. Better yet, what a site and blog will do for you is to help you set yourself as an expert within the field. You are able to share your own expertise and experience in a correct user friendly and engaging manner.

Yes creating content for a company site is a hard task and it does undeniably require you to make a significant commitment to the task in hand. Below you can find a number of techniques which are either free or low-cost which is guaranteed to boost your site’s rankings in Google and other search engines

Want To Become Your Own SEO Superhero?

Take some of the work off your shoulders and outsource the work.  Creating and updating a blog and website, simply isn’t part time job. If the plan is to optimise your website for the Google search engine, then you are going to want to create regular content which is user friendly easy to read and in depth.     

What these blogs say and the message they convey will need to carefully reflect you as a business.  You must produce hey original, high quality and editorially perfect content for your readers. Now that in itself can be hard work, and as we said before an enormous time commitment. The fact is it simply might not suit your current talents and passion.

Thousands of businesses choose to assign their blog writing or content creation to outside third parties and experts. There are some great sites that provide experts in content writing & editorial writings such as Upwork or Freelancer. Some interent sites you drop an advert and ask people to apply others don’t even need an ad out of you. 

You choose the service you’re searching for, and you will be assigned to an expert in your budget range. Check out UK Writings or Big Assignments for this type of thing. 

Use the tools at your disposal

Use tools to that are available to you to improve articles. Without producing high quality content, your SEO positions will likely diminish because you will simply lose the interest of your followers (the readers).

You will need to take care and make certain every piece of content is of the expected high quality before you post it.

If you are producing the content yourself without the help of an external editor or proofreader, then i would suggest to make use of the handy guides available at Moz on producing content and use tools like Grammarly to ensure your speech, tone, and structure are correctly suited.

In addition, it is crucial to know that Google and other search engines love blog posts at approximately the 2, 000 word count, and you should be looking to produce what is best to help you achieve the best for search engine optimisation. You are able to keep an eye on this together with Easy word-count .

What’s more, never neglect to reference significant outside sources (links), since Google pays attention to what you link to in your blog. Similarly, every article on your own website needs to come with social share icons. Effectively this helps to fully maximise the opportunity to earn significantly more inbound links and gain further authority for your website.

Keywords Are Important

Do not overlook your keywords!! When writing a small business blog post, you must not neglect to employ keyword seo strategies. These words should be made the cornerstone of your blogs. Think of these words as the glue that will hold, all of the writing (articles) together.

Ensure that the keywords you select fit effortlessly in your writing, though, and so are always being used within circumstance. Do not over use and stuff content with too many SEO keywords. Try to concentrate on two or three per blog. Make sure that these words or close to your niche and go for low competition keywords especially at the beginning.

Try using Google Trends and Keywords Everywhere Tool in ad-words are free tools that will provide you all of the data you will need to perfect keywords.

Need Help? Book A call With An Expert Today

Keyword Placement Matters

Keyword placement is also a very important process, that must not be ignored.

Keywords can be of use on their own but to use them most effectively when precisely found inside the text. The main places where your keywords should be placed for optimum results.

The first is the name of the article or headline, try to create something catchy that also integrates your main a keyword of choice for SEO purposes.

The second place that you should be looking to add keywords to is within the various different sub-headers and obviously the fundamental body text.

The third (and most significant ) are within the URL itself. Your own URLs needs to have a breadcrumbs trail and feature readable signs of their content within your blog. Avoid numbers or arbitrary strings of text on your URLs.

Create Mobile Friendly Content

You must take care when creating content to ensure that your content is mobile-friendly.

Increasingly now the most popular way that a user read your blogs & news is when commuting and travelling, watching television or lying down chilling out in bed . What this actually mean’s is that they are generally going to be using their mobile phones.

If your blog isn’t mobile-optimised, what this really means is bad news for your SEO.

The majority of Google search will occur on a mobile phone. Google simply won’t display your site in mobile search results if it isn’t mobile-optimised.

If your content is of poor optimisation then the chances of a follower returning to a website on a laptop, tablet or computer to properly view the content is slim to none. Be sure to make use of the mobile-friendly test tool to assess Google search results. You can also read the free guide on building mobile-friendly websites for beginners.

Don't write boring blogs and articles

Write with passion, what we mean is don’t write boring articles or blogs. Be informative, as we stated earlier your website content should be ideally around 2000 words. What you must still keep in mind is be skeptical of making it don’t spend too much time, being too technical as it can become tedious to read.

It is good practice to break up your text with a variety of images, info graphics or videos. Formatting the content in a way which is proven to be gratifying to internet consumers will pay huge dividends in the long run. This means add sub-headings to your articles, write in short paragraphs, bold important points, use bullet points & lists as well they are a great way to give lots of information in a greatly designed way.

If your reader has the ability to be able to scan through your post fast and they are able to find the information they are looking for, then the chances are that they will be most likely to review it as a resource of information in the future.

Another huge benefit of including videos, images, info-graphics or even graphs and tables that are related to your subject and business with search engine optimisation. You are able to is create alt-text for each image, this will help enrich your ranking overall especially if people are looking for a picture’s or video content.

A way to contact you is super important

Ensure that you can be contacted easily. Your contact details or a way to contact you should be contained on every page of your blog -There are various ways to do this via a phone number, email or contact form at a minimum.

Don’t forget this, that is not an individual weblog – it is your business blog. You need to be around to prospective clients and customers.

What you must also realise, is that you must be specific about who you are and what your blog stands for.

Ensure that you have your business name on each of your landing pages of your website. Doing this builds consistency and make sure you do the same with your blog posts.

Summary

In reality it can be rather straight forward to use a few simple techniques and some free or low cost internet tools to improve your SEO business website for little to no cost. What you must do though is show dedication and spend the time needed to manage and attempt a successful blog for your business. Nonetheless, if you follow these few simple  recommendations, then you will achieve improved results and at a better and faster rate.Search engine optimisation (SEO) is a lot simpler to master and gain a good understanding of the processes than many individuals think. If you use this strategy as your main in the long term and as time passes it will probably function as the biggest source of traffic to your business & blog website. 
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SEO In 2020 – Interested In Learning More? https://ebkmarketing.co.uk/seo-beginner-tips-2020/?utm_source=rss&utm_medium=rss&utm_campaign=seo-beginner-tips-2020 https://ebkmarketing.co.uk/seo-beginner-tips-2020/#respond Sat, 06 Jun 2020 05:50:59 +0000 https://ebkmarketing.co.uk/2020/02/06/group-work-in-office/

Here are the key trends you want to follow to boost your search optimisation abilities.  It’s easy to become confused with the data overload when you are starting with SEO.

Too many approaches can dissuade you in practising your skills.  But, it does not need to be frightening. It is quite easy to find out more about search engine optimisation. That is why we’ve assessed the vital SEO tendencies for 2020. Exactly what they mean to somebody who has no real experience with search engine optimisation.

Begin with optimising your website for mobile devices

Mobile optimisation is crucial once you’re getting started with SEO.  Begin by testing your website’s functionality and load rate across all of the devices. Every delay in surfing. Could be a missed opportunity to participate a new guest. People are spending more time interacting with their telephones each year. Therefore meaning that a fresh SEO approach can’t be dismissed when thinking about mobile optimisation. What’s more, it goes beyond enhancing e.g. the website speed on your website.

SEO in 2020 is all about knowing the ‘mobile customers’. The way their hunting habits differ when they’re on the move comparing into a desktop client. Consider your searching habits when you are in a hurry and you’re searching for a speedy answer. Odds are, it is portable optimised. It takes into account that you’re trying to find a very clear and speedy response without additional delays.

Know how consumers look & search on the internet

We are apt to assume that key words  will function better others.  Keyword testing is almost always a fantastic idea but SEO today is focusing more about knowing the research intent. It is not sufficient to discover a productive key word that contributes traffic to your website.

A long-term search engine optimisation plan is determined by search intent along with also the rationale behind each search. As soon as you get started understanding the way your target market is using search engines, then you are in a position to optimise your website more successfully. Searches are getting more lively and it is not sufficient to rely on assumptions. 

Start analysing how your optimisation may impact your search traffic and begin implementing more conversational questions to your key word combination.

Write for people, optimise for search engines

An effective search engine optimisation strategy doesn’t discount the human element when optimising a website.  We’re not only choosing good search phrases to enhance our website’s rankings. The target is to select the ideal keyword phrases your audience could use in a manner that the content stays engaging and relevant.

Always begin by considering your audience when creating your own content. For instance, your articles should be equally interesting. Applicable to them, therefore making them wanting to read more about it.

As soon as you get started understanding the content your readers need from you, it is time to concentrate more on its own optimisation. It is not enough to make decent content if you don’t get folks to examine it. That is why you wish to maximise your content to achieve higher in the SERPs. There is no need to begin adding key words in your content only to appeal to search engines.

Google and the remainder are very way too complicated to reward these methods. Therefore, the level of your content and its particular value, as an instance, will help you raise your traffic. Find the ideal balance between quality articles and search optimisation for the very best outcomes.

Analyse your current search traffic

If you are uncertain how to start and what to check then begin with a closer look at your present search traffic. What are the best-performing web-pages? As a result you should know which keywords are attracting the viewers.

How they get your content? Analyse your best 10 articles and what they have in common. Could it be the level of your articles? The duration of every article. Can you comply with the best practices of onsite optimisation?

Locate the articles that function nicely as evergreen content and consider new methods to upgrade them.  A closer look, in your search visitors & present search engine optimisation performance. Can help you update your articles calendar with topics your audience would love

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Remain up-to-date with the latest modifications in SEO

If you would like to learn SEO. You will need to follow the most recent trends. Likewise the algorithm upgrades which may impact your own tactics.  Just like each new ability. It is beneficial to read about it to remain informed about any current changes. Whether you are a newcomer or a seasoned practitioner. For instance it is still important to read about the hottest SEO upgrades, and exactly what they mean.

Find out the most important ranking factors

As we have only mentioned in the last suggestion. It is beneficial to devote some time each month to catch up with all the hottest SEO upgrades. Subsequently a fantastic starting point or a short read more about the ranking factors. How can that influence your position in the SERPs.

To begin with, check the value and the usage of the ideal keywords and phrases.  How is the web page rate and usage of traffic. It is very good to understand how every ranking variable can influence your optimisation strategies.

The list might be lengthy, however below are a few important ranking factors that will assist you optimise your web page in 2020.

Never underestimate UX

User experience has become more significant for Seo year annually. Since Google continues to grow, search results are getting more personalized and the purpose is to supply the ideal experience to the consumers. The standard and the value of your articles are extremely important. Similarly in addition, you should make sure your website’s UX is attractive enough to encourage folks to read.

A fantastic article cannot be engaging if your webpage isn’t, by way of instance, optimized for cellular or if it does not ease longer reads. Above all you will need is the correct balance. Therefore create good content & a better consumer experience. Not one of both alone may result in great search engine optimization success.

Start assessing your present bounce speed and also the time spent on website and find out how these compare with your website’s loading rate. Test your website’s performance across various browsers and devices. Begin improving all of the problems that may danger you losing your subscribers

Discover the connection between SEO & Social Networking

Social signs might not be one of the ranking elements. It is still helpful to comprehend the way your social existence can impact your search results. As social networking becomes a larger part of our lives. It may define a huge portion of our internet presence and ability.  The same happens to all brands using an present social existence.

Google has begun integrating social results to the research answers. This is in an effort to present a more holistic notion of an internet presence. By indexing more information into the search results, consumers can locate the ideal reply to their queries as quickly as possible.  Therefore, it’s very good to remember your internet presence and ability. Realize that it isn’t confined to a search results.

In the same way, social websites are turning in their search engines in which users are still searching to get an reply to their queries.  YouTube and Pinterest are becoming quite popular visual search engines. Whereas Twitter and Facebook may be useful for finding more information about someone or a news event.

Subsequently this usually means that our hunting habits are changing.  As a result, it is helpful to know all the different ways a person can discover your articles. Especially on several different channels.

Understand voice hunt functions for SEO

Voice lookup  is going to be the largest tendency to form SEO in 2020.  It’s already seeing an increasing adoption speed. More customers are predicted to utilise voice controls in 2020.

It follows that search optimisation must change to comprehend the new sort of search intent.  People today have a tendency to use longer inquiries and much more conversational questions in search. The challenge is to understand which keywords will probably be relevant to your audience. This is the best way to assess the success of your plan.

Even though the dimension remains in an early period. It is still beneficial to comprehend the gap between voice and text commands. The more we believe as customers. The greater the odds of answering their queries from the most applicable way.

Conclusion

SEO does not need to be complex. You are able to open the new year by boosting your abilities to test out new ideas. Take one step at a time will be able to help you improve your website’s optimisation. The very best way to begin would be to look closely at your viewers’ online habits.

How can they act on your website?

Which are your best-performing web pages?

Which keywords do they utilise?

How do you enhance now to improve your search engine optimisation strategy?

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Social Media Marketing For Beginners In 2020 https://ebkmarketing.co.uk/social-media-marketing-for-beginners/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-marketing-for-beginners https://ebkmarketing.co.uk/social-media-marketing-for-beginners/#respond Mon, 06 Apr 2020 05:50:04 +0000 https://ebkmarketing.co.uk/2020/02/06/help-each-other/

For a Social Media Marketing campaign in 2020 to be successful. You need to be active. It simply isn’t important whether you are active on YouTube, Facebook, Twitter, Instagram.Even Snapchat, TikTok is doing well, although Instagram is crushing it.These social media platforms have over a hundred million active users daily.But as a beginner all of this is  too complicated to fathom and can be complicated.

How to get started on Social Media

Today I’m going to give you a few simple tips on you how to get started with social media as a newbie.
The first thing you must decide is which social media network is the right social network for you and your business.
 
Yes there’s a lot of them and really it doesn’t matter which one you use. Whether it’s Facebook, LinkedIn, Instagram, Twitter, Snapchat it’s up to you to evaluate and decide on which network you want to be on. You say “well i  want to be on all of them ” and yes you could be on all of them. Unfortunately if you’re trying to concentrate on all of them, you’re not gonna spend enough time and effort
to make these profiles worth while and engaging. You can’t spend enough time on them and that will be your downfall.
 
Therefore you will only end up hurting your business. Not getting the results you want and this is caused by lack of time and focus and you become half-ass’d. Do not settle for a mediocre job. You will not get the reach you want, it will destroy your confidence.
Social media, was way easier to attract traffic from in the last few years. Then came algorithms and their continual updates

Picking the right Social Media Platform

Pick the right social network and concentrate entirely on this one. You decide as with all things. What’s right for me may not be right for you.
If you are a business and want to do business with other businesses with (B2B). Then there is only one real choice and that is LinkedIn.  It is gonna be the best social network for you. You can use Twitter as well. I would seriously suggest LinkedIn as it is typically much better all round option.
 
If you’re business is more B2C, FacebookInstagram & YouTube all perform really well. YouTube works for both B2B and B2C to be honest with you when used correctly. Now here’s the thing you also have to look at what content type do you like creating.
 
Ask yourself a few questions before thinking YouTube.  The main on is are you someone who is creative and has the ability to be really good with videos. Hence if this is you probably have a go with YouTube or possibly LinkedIn. Facebook is by far these days the much more competitive choice and is now also getting more expensive with their paid ads. With YouTube, even if you don’t have an audience you will eventually get more traffic over time with some perseverance .
 
Choose your audience demographics as each one is targeted towards different ones for example
Facebook is amazing for an older target demographic, whereas Instagram and SnapChat are a better option for a younger target audience amazing.

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Social Media Content

You have decided which social network is your weapon of choice. With that in mind you need to do is start creating content. Do not worry at this stage about not having friends & no established following. If you don’t have any content on your profile, they will not follow you any way.

Completing Your Social Media Profile.

Every social media platform has a profile page that you need to complete Facebook, Twitter, Instagram they all have have profiles. Therefore you need to do a complete and through profile. This is Lisa, Lisa has completed everything on her profile for her business from a username
email address.  Besides adding to really high quality images, she has a description of who she is and what her company is about.
 
People need and want a reason to follow. Hence this is your time to shine. Talk about the benefits that the users will experience from following you and why subscribing to your page, is going to benefit them as a follower.

First important piece of content is your Social Media profile

Do some research before completing your profile by checking out your competition. Every business will have competitors and you shouldn’t be afraid of them. Look at the bigger companies they already have the blue-prints mirror it. DO NOT COPY

Review your competitors profile, their content.  Is there a subject, product, campaign that is doing for well for them, what content is not performing well, analyse why. Yes i know don’t tell me you are thinking “I’m no good at content” If you don’t know how to create content, then you are probably overthinking it. Use what i call the KISS Method
 
K-Keep
I- It
S- Simple
S- Stupid
 
Sharing some links, of relevant information, videos, blogs. Update your status, whats happening in the business. Users love to know what is going on, as a human race we are all getting nosier don’t forget that.
 
If you’re still not too sure what to share, then you can use sites like Buzzsumo.comType in any keywords that you would like to target from your industry or niche. Buzzsumo will show you all the popular articles.  It basically will show you the analytics of these post. For example what is popular and what people like on Facebook, Twitter, Instagram. Basically all the social sites. Now you have some useful information. You have content idea’s, and what users are searching for and enjoying.

It is time to create the content.  It doesn’t have to be perfect.  You will get better over time, you just need to get out there and fill your profile.

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Engaging & connecting with your social media audience

You are on Social Media and you must be social. Yes you do feel hidden behind a computer and can feel disconnected but on the other side of the screen are your potential users.  Build a connection and invite the ones you already have a connect with like your friend.
 
This is a real person who you physically know invite them to become friends on Facebook.
Send them a follow request on Twitter and they will likely follow you back.
 
These are the low hanging fruit. You already have a connection and do not need to spend huge amounts of time building one with them.
 
If you are looking to attract users you don’t know then this is where the work starts.  You need to find a way to build that connection.
 
Here is how you are going to do this. Go and look for all the people in the industry you are in and view who are active and what status updates they post.
 
Do they have questions respond to?
 
Give them an answer or opinion on the subject you dont always have to agree, just give your perspective.
A fresh perspective on a subject may just be what they need and it really can help them out.
 
You may see that they have written an article on a subject feel free to share the content especially
if you think it can be valuable, simple right?
 
It really doesn’t take a few seconds to share a post even if it is from one of your competitors repost, re-share, whatever it may be.  You are looking to build engagement.

Social media follower numbers are irrelevant

Your competitors and already spent time building and audience.  Tap in to this and use it to your advantage. You will find maybe on a competitors fan page they have asked a question.  One of their users has asked a question. Respond to them, help them out, give them some advice.  It all sounds too simple but in fact that’s how you build a connection.
 
If some one answers your comment you should acknowledge this with either a thank you or an answer That’s how you can engage without knowing someone. Over time as you engage more and more you will see more users and people will come to your site, they’ll follow you.
You are now confident, you are authoritative and find it much easier to engage deeply with them. Soon they’ll become a loyal ambassador and follower’s.

Quality content & users over quantity

I have explained this to plenty of businesses, concentrate on building great content which answers or solves a problem for a user.  Forget about pushing them straight to your site, users don’t want to be pushed.  Guide them and over a space of say three to six months you can willingly show them to the front door of your site.  Most will ask to be led. This happens because of the relationship you have built up over time, the trust is not there.

Social Media relationships & trust

How many of you would buy off someone who you have never met that comes up to you in a cafe and says “would you like to buy this”. Not many of you i’m sure. However if you had seen this person and had brief conversations with them over a sustained period of time.
Then they ask you, i’m pretty sure the outcome is likely to be different. In other words be patient when building an audience organically. In the long run it will hugely benefit you and your business more. If you want instant results, go for a PPC campaign and get ready to be continuously be running these.
 
Are you still wanting help or think you should leave this to the experts. 
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