Google is continually evolving it’s algorithm to get smarter. They regularly update how search results are produced and they are looking for content creators to truly write for end users and not search engines. Yes you can spend time writing about general topics if you are looking at attracting a wider audience.
But sometimes it’s more important to write and focus your articles for the local area so you can attract a local audience.
Think about building yourself as the local authority for your industry. You can loo at promoting local gatherings, providing the latest industry news, guides and other educational content on your blog, if you are selling a product think about doing a review on them, you can use a simple video to showcase the product made on your mobile phone, it doesn’t need to be fancy, especially at the beginning stages of your business.
As with all sales funnel the content at the beginning is more of a broader range and gets more streamlined as the user travels further down the funnel.
When people are looking online for a product service or information that you provide you need to make it easy for people to find you. This is simple all’s you need to do is, set up your NAP.(Business name, full address including postcode, and full telephone number).
There are a few common mistakes when filling in the NAP, including not keeping all info the same using abbreviation’s or placing the information contained within an image. Spiders do not crawl images like HTML text, but you can add info into ALT Tags sometimes to aid with this issue.
The most common location to place your NAP information is in the bottom of your page in the footer or header of your website.
If Google is unable to determine if the information about your business is correct, chances are it will not show your business in search results. As we stated earlier Google and other search engines like to be able to verify the information.
Most importantly, remove any duplicate listings you find and correct any mistakes as soon as you notice any. A simple way to make sure all information is the same is to have a master word doc and do a simple copy and paste.
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