Use Pinterest And SEO Tactics For Attaining Free Traffic
Hey, do you want to know the secrets to getting more than 250 000 monthly page views from Pinterest for free then keep reading this blog, I am going to discuss with you all the steps to take to grow your Pinterest traffic from zero to 250 monthly views and earn figures like six thousand dollars in monthly income all thanks to Pinterest SEO
So if you want to learn how to get more of your pins rank high in Pinterest search results then stay tuned because I’ve got all the details for you and we’ve put together a very special checklist for Pinterest SEO which you can download. Now I wish I had one like this when I was starting on Pinterest.
During this blog you will find the exact process you can use to get traction on Pinterest and get more click-throughs from my pins why would you use SEO on Pinterest SEO stands for search engine optimisation and helps you drive traffic from search results. I know you are thinking isn’t Pinterest a Social Media Platform yes and no Pinterest is both a search engine and a social media site.
You have a feed to scroll down when you just want to browse on Pinterest like on Facebook or Instagram, you can also follow users like on other social networks but you also have a powerful search tool on Pinterest. Try to search for anything on Facebook, now compare it to how relevant and useful the results will be against the results you will find on Pinterest.
On Pinterest you will find pin images which lead to websites and blogs, Now I know you are shocked and find it hard to believe but the results are as relevant as on google if you know anything about SEO for google you’re probably prepared for a struggle for months if not years to get at least some results from your traffic generating efforts.
SEO isn’t easy on google especially if your website is totally new if it doesn’t have domain authority in the first six months or even a year you’re destined to work hard creating high quality long posts to compete for low volume keywords for someone who wants to see an income from a website or a blog this reality is pretty depressing.
Now don’t be panicking, SEO on Pinterest is not that complicated yet and you have a perfect opportunity to leverage the free traffic from Pinterest before this platform becomes too crowded with other smart online marketers. I am sure you now see the potential Pinterest SEO has, so let’s jump to all the steps in your search engine optimisation strategy.
First step – Create Pinterest Account
Make sure your Pinterest account is ready for SEO you need to set up a Pinterest business account for your website personal account will not do because you will also need to verify your domain and enable rich pins you cannot skip the step and since it’s a little bit technical I will give you a link to a detailed instruction on my website I wrote um that will help you set all these things in about maybe about 10 minutes or so if you have all of the steps set up by now just move to the step 2.
Step 2 – Keyword Research
Let’s learn how you can do keyword research in Pinterest and think of some content ideas for your future blog posts so you just start typing in the keyword which you’re thinking about and Pinterest shows you suggested additional words these search phrases are shown from left to right with the most popular keywords being on the left and if you click on one of the suggestions it will show you more specific search phrases.
But actually I wouldn’t recommend you to go too far in the search for long tail keywords if you want to target them on Pinterest that’s because it doesn’t work the same as on google if you know something about google SEO you probably hear the recommendation to target long tail keywords because there is less competition for them.
So for a new blog with low domain authority it’s the only way to get some traffic from google luckily Pinterest doesn’t care that much about the main authority i’m sure that the platform tracks the main quality over time analysing all the pins that you’ve saved
When you are new on Pinterest and you don’t have any pins, you will find your chances to compete with older accounts are very good I can actually tell you that maybe with about 90 certainty that algorithm probably gives an initial boost to all new accounts as they just have just started saving content to the platform. It has been seen it many times with thousands of people blogs and also with accounts of my clients.
Step 3 – Improve Your Pinterest Profile
Improve your Pinterest profile to receive the best SEO performance when you do search on Pinterest and add filter by people the accounts will be ranked based on the keywords.
In the profile above you can see the title and description in their profile showing, I’m sure that search results for you might look slightly different because Pinterest takes into consideration who you follow but anyway I’m just showing you here that most of the accounts which show up in the top results will have their exact keyword in the profile title.
Also it’s very helpful to be able to target several keywords here in the profile title see who they are targeting in the description and also define your username with this tactic. Make sure that you include keywords you’re targeting in your business or blog as many times as possible in your profile name and description especially in the username usually it’s more difficult so if you just use your brand name here it’s okay
Step 4 Build Up Your Pinterest Boards
Build your Pinterest boards with SEO in mind so that your pins take off a lot faster so one common mistake i see in naming Pinterest boards is being creative you could try to use a creative name such as yummiest instead of a more specific board title like vegan recipes or if we look at the travel niche naming a board just wow doesn’t help interest understand what your board is about and Pinterest doesn’t know that it’s a collection of outdoor travel best destinations so it is crucial to have the keyword you’re targeting in the board title in the board description you have to include the same keyword along with other related keywords.
you can find in Pinterest suggestions you should also make sure that you choose the right category in the board settings i’m showing you on this screenshot how you find your board settings you open your board you click on this icon here and then you can select the category that is the most relevant to the content on your board and this also helps Pinterest rank your pins better
Step 5 Craft an ideally SEO optimised pin for Pinterest
Craft an ideally SEO optimised pin for Pinterest SEO is a lot easier than Google SEO.
Like I said you still need to know which parts of the pin to optimise, so let me help you here is the anatomy of a healthy keyword optimised rich pin and these are the three most important signals about your pin we’re looking now at the article type of rich pin. It adds more information from your page for example your SEO title your post SEO description and the page publication date the other rich pin types on Pinterest are recipe pins product pins and app pins.
Article pins are actually the most common so i will show you in this video how to optimise them so all you have to do for Pinterest SEO is make sure that the targeted keyword is inside your post SEO title you can do it inside the Yoast SEO plugin if you’re using WordPress and so this SEO title will become also your pins title you also need to make sure that the targeted keyword is included into the post SEO description and that when you save the pin you also want to include the targeted keyword inside the pin description itself let me just go back to the previous slide and show you what is the pin description
Step 6 Use hashtags in pin descriptions
We also recommend using hashtags in your pin descriptions. Do not include hashtags anywhere else i mean the post title and post SEO description obviously never include hashtags because they are used for google SEO purposes as well but and google doesn’t like hashtags so you need to only add hashtags inside your pin description when you’re saving the image on Pinterest Pinterest allows a maximum of 20 hashtags but actually it’s not recommended to add so many you could stick to about three to five hashtags per pin.
Step 7 Save Pin In Your Most Relevant Board
save your pin first to the most relevant board on your account ideally your board title should have the same exact keyword you’re targeting in the pin but if that’s not the case you should find the most relevant board and save your pin to that board before you repeat it anywhere else that’s very important because Pinterest will learn what your new pin is about not only from the keywords which you inserted into the the pin description or pin uh or post SEO title but also from the keyword context in which the spin appears on the platform