What local SEO optimisation can do for your business......
It is time to make your brand famous in your local area
Let’s be honest unless your business is purely online, the location and area your business serves, is highly likely to play a huge factor in the overall success of your business. The public who are nearest to your business premises are the ones most likely to purchase your products or services.
The thing is these people need to be able to find you online, when they search for a certain product or service that you are selling. For this you should look at implementing local SEO optimisation into your digital marketing strategy if you haven’t already done so.
Local SEO Whitepaper
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Local SEO whitepaper contents...
- Chapter I - Managing Business Listings and Social Pages
- Chapter II - Optimising Websites for Local Audiences
- Chapter III - Targeting Local Markets with Content
- Chapter IV - Building Quality Citations
- Chapter V - Managing Customer Reviews
- Chapter VI - Conclusion
Understanding local SEO
The term Local SEO” refers to the process and strategy of optimising your website, so that your business appears in the listings when a person enters a search engine query in a specific area.
An example of this would be, if you own a gym in Cwmbran, you want to show up on the first page of Google results for search queries such as “Gym’s in Cwmbran” or “Nearest gym to me.” If the person is in Cwmbran and search this query. If you have the correct and effective optimisation of local SEO in place, You will appear when they search these terms.
When considering local SEO, it is important to remember that you will maximise effectiveness if you optimise across the various platforms people use to search business in specific areas.
Google has the largest share in the SERP’S arena. There is still a high amount of people that will use other search engines. Depending on a users mobile, tablet or computer manufacturer there will be various apps that come as standard on their device.
While Google is undoubtedly the king of the search engines, you should also take into consideration that there are other search engines on mobiles, tablets and computers that use Yahoo, Firefox, Bing, Duck Duck go.
Optimising for local SEO
There are a variety of steps involved to optimising local SEO correctly for your business. If you take the time to follow these simple guidelines, it will help your company to appear consistently in the results when a local search for your products or services is entered.
Directories and listing tools
When it comes down to directories and listing tools, you can be sure there are plenty to use. The idea is to gain listings and citations in the local area so that your company information will show up in the right places.
Each of the Search engines has it’s own business listings directory, and you have websites like Yell.com, Scoot, Yelp, Thompson’s Local directory although due to their market share Google My Business (GMB) is the most widely used. Listing your business is important and the information entered must all match.
The most complicated one to use is Google My Business but with a little bit of know-how, you can use these all to your advantage effectively
How to fill in your business listings for maximum exposure
So as we mentioned earlier there is plenty of opportunities to create a structured local business listing. Generally it doesn’t matter whether it is Google, Yell, Facebook, Thompson’s Local, Yelp etc, you’ll be filling out some kind of form each with a specific set of fields, some have more than others.
- Legal Business Name
- Telephone Number
- Website URL
- Social Profiles
- Tag Line
- Contact Email
- Accepted Payments Types
- Additional Information
- Other Media such as videos
- Fax number or alternate phone number section
- Post Section
Important listing practice
- Use your company’s exact name in the business name field— No other information or keyword stuffing should be tried. If you are unsure of how to complete each field check out the guidelines. A failure to comply with these guidelines will negatively affect your listing and hurt your local SEO attempts.
- If you have it set up to automatically populate fields then you must be sure to check that your information is 100% accurate and consistent across all listings.
- With business listings you can only choose one option to describe your business category. Best practice is to so choose the one that best describes your main business service or product.
- Business listings give you an opportunity to add a variety of additional information that will be useful to users and potential customers – Here you can add information like opening times, additional media such as photos/videos/posts. This is a great way to add high quality attractive photo’s, offers to show what your business is about, it is important to try and stand out so i always advise viewing your competition to see how their profiles are set up
When optimising your business profile we suggest maybe adding optimisation for two main keywords. So first thing you need to do is look and research similar companies so you can ascertain what words they are using to attract traffic. You could be a plumber in Cardiff so you may want to use keyword terms like “Cardiff Plumber” or “Emergency Plumber Cardiff” for example. The main thing is to be consistent across all profiles and to remember if you change one to be sure to change others. A great tool we use for keyword analysis is Ubersuggest from Neil Patel.
If your business has a physical location, then you should be employing local SEO tactics. If you are not on Google My Business and other listing directories then there is no time like the present to start. Remember to be consistent and use regular SEO tactics, and to continually update, add post share news and analyse your profile to look for improvements.
Local SEO is affordable, simple enough to do and with a little bit of time and the correct information you will be able to gain tremendous value for your company. For additional useful information download the whitepaper below.
Local SEO Whitepaper
Send download link to: