SEO or web search engine optimisation is several techniques and practices that combine and are used to promote a business websites rankings.
A user will enter information into a search engine such as a question and upon hitting enter they will be greeted with a list of related possible outcomes and answers to the question that has been asked.
The exact rule and manner of how these outcomes are ranked and displayed are influenced by properly executed search engine optimisation practices, SEO writing, in contrast is the art of publishing, persuasive and specific knowledge in order to influence and direct particular keywords used in search engine queries.
The search engine itself wants to give exact and relate-able content to the user for the query that has been entered.
This information that is received by the user from a search engines point of view must be worthy of the user spending time on the page.
The longer a user spends on a website page the stronger the signal Google gets from it and will rank the page higher in the search rankings.