South Wales SEO For Business

Local SEO – Increase Growth For Your South Wales Business

Local search (SEO) is an essential and a powerful tool for small businesses in South Wales and all over the world.

Did you know that four out of five consumers will use search results to find local information about a product or service that they are looking for?  This means if your business hasn’t been optimised for Local SEO search results, then the chances are you could be missing out on huge amounts of traffic, when optimised properly you could see an increase of up to 80% in relation to potential customers. 

To help you improve your traffic numbers, we have created a guide to help you create and optimise your business for local search results. When you have finished reading this guide, you should have a clear understanding on how best to optimise your business. You will know how to attract potential targeted consumers who are using local search to find which products or services they’re going to purchase

Local SEO / Local search infographic
CREDIT FOR IMAGE GOES TO VISUAL.LY/COMMUNITY/INFOGRAPHICS/COMPUTERS/LOCAL-SEARCH-BEHAVIOUR

Local SEO Tip - Optimise or create your Google My Business Account

Optimising your Google My Business for local search is extremely important. Google likes to be able to verify information and will only really share information that it has confidence in and verified. In the land of search engines Google is king. 

Using the Google my business tool will enable you to meet the specific requirements of Google and generally this will be the exact same information you will use on all directory forms

Internal Link Building Is Important For Local SEO

Did you know that improving your internal link building can improve you SEO?

I’m sure you are all aware of link building for Local SEO purposes and it is highly important to have authoritative links pointing back to your website, but building a strong internal link system can dramatically improve your Local SEO rankings.

The basic reasoning around improving your local seo and internal link building is that it improves the strength of a website. Inner linking helps navigation and can provide a clear route for spiders to crawl. Internal linking helps with the ranking power of pages and most importantly if a user has enjoyed your content they will more than likely be interested in reading more on that topic.

Mobile Friendly Website

So lets look at this logically, most people use Local Search on their mobile devices.  In fact a report states that 9 out of 10 people will use your site in a mobile setting. With the world running at a fast pace, we all use our mobile as our main for of information finding, it could be to search for a product or service, a lot of the time it will be to check reviews, maybe it is used to find directions to your location, or they maybe be searching for contact information to ask you a question.

So a good practice is when creating your website to make it easy for your potential customers by making your site mobile-friendly and creating each page for mobile first.

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Optimise headings, meta tags, meta-description & content.

When it comes to producing your content, you should have a plan and know how to structure every new blog post for maximum results.  Each post that your create is a new indexed page and magnet for your website. You can produce geographic posts targeted to find you new opportunities in specific areas when looking to expand so you need your content optimised to show in these specific search engine results pages.

Each time you write a piece of content, you need to take the time to optimise the content for search engines. Start by using high-volume, low competition keywords to attract customers use your keywords in the URL, title, header, meta description, and body of the content. Don’t keyword stuff your content. Ideas for geo-targeted content, that you can use can be case studies and success stories for example.

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Write content for the local area

Google is continually evolving it’s algorithm to get smarter.  They regularly update how search results are produced and they are looking for content creators to truly write for end users and not search engines. Yes you can spend time writing about general topics if you are looking at attracting a wider audience.

But sometimes it’s more important to write and focus your articles for the local area so you can attract a local audience.

Think about building yourself as the local authority for your industry. You can loo at  promoting local gatherings, providing the latest industry news, guides and other educational content on your blog, if you are selling a product think about doing a review on them, you can use a simple video to showcase the product made on your mobile phone, it doesn’t need to be fancy, especially at the beginning stages of your business.

As with all sales funnel the content at the beginning is more of a broader range and gets more streamlined as the user travels further down the funnel.

NAP/Citations/Directories - Contact Information

When people are looking online for a product service or information that you provide you need to make it easy for people to find you. This is simple all’s you need to do is, set up your NAP.(Business name, full address including postcode, and full telephone number). 

There are a few common mistakes when filling in the NAP, including not keeping all info the same using abbreviation’s or placing the information contained within an image. Spiders do not crawl images like HTML text, but you can add info into ALT Tags sometimes to aid with this issue. The most common location to place your NAP information is in the bottom of your page in the footer or header of your  website.

If Google is unable to determine if the information about your business is correct, chances are it will not show your business in search results.  As we stated earlier Google and other search engines like to be able to verify the information. Most importantly, remove any duplicate listings you find and correct any mistakes as soon as you notice any. A simple way to make sure all information is the same is to have a master word doc and do a simple copy and paste

SEO Business blog tower

Boost The SEO On Your Blog For Powerful Results

Using Seo on your business blog will have huge benefits on the traffic to your website

It is a cold hard truth that blogging is an extremely valuable asset for a business. In actuality, you will only find a limited amount reasons never to keep a business blog. A blog when used correctly can drive visitors to your site with useful informative content in which you can incorporate SEO friendly keywords which will sky rocket your Google search engine rankings.

Additionally, what its does is open up a valuable channel of communication between you and your clients. This helps you to build trust, and is a fantastic way to help generate new leads which result in real business gains. Better yet, what a site and blog will do for you is to help you set yourself as an expert within the field. You are able to share your own expertise and experience in a correct user friendly and engaging manner.

Yes creating content for a company site is a hard task and it does undeniably require you to make a significant commitment to the task in hand. Below you can find a number of techniques which are either free or low-cost which is guaranteed to boost your site’s rankings in Google and other search engines

Want To Become Your Own SEO Superhero?

Take some of the work off your shoulders and outsource the work.  Creating and updating a blog and website, simply isn’t part time job. If the plan is to optimise your website for the Google search engine, then you are going to want to create regular content which is user friendly easy to read and in depth.     

What these blogs say and the message they convey will need to carefully reflect you as a business.  You must produce hey original, high quality and editorially perfect content for your readers. Now that in itself can be hard work, and as we said before an enormous time commitment. The fact is it simply might not suit your current talents and passion.

Thousands of businesses choose to assign their blog writing or content creation to outside third parties and experts. There are some great sites that provide experts in content writing & editorial writings such as Upwork or Freelancer. Some interent sites you drop an advert and ask people to apply others don’t even need an ad out of you. 

You choose the service you’re searching for, and you will be assigned to an expert in your budget range. Check out UK Writings or Big Assignments for this type of thing. 

Use the tools at your disposal

Use tools to that are available to you to improve articles. Without producing high quality content, your SEO positions will likely diminish because you will simply lose the interest of your followers (the readers).

You will need to take care and make certain every piece of content is of the expected high quality before you post it.

If you are producing the content yourself without the help of an external editor or proofreader, then i would suggest to make use of the handy guides available at Moz on producing content and use tools like Grammarly to ensure your speech, tone, and structure are correctly suited.

In addition, it is crucial to know that Google and other search engines love blog posts at approximately the 2, 000 word count, and you should be looking to produce what is best to help you achieve the best for search engine optimisation. You are able to keep an eye on this together with Easy word-count .

What’s more, never neglect to reference significant outside sources (links), since Google pays attention to what you link to in your blog. Similarly, every article on your own website needs to come with social share icons. Effectively this helps to fully maximise the opportunity to earn significantly more inbound links and gain further authority for your website.

Keywords Are Important

Do not overlook your keywords!! When writing a small business blog post, you must not neglect to employ keyword seo strategies. These words should be made the cornerstone of your blogs. Think of these words as the glue that will hold, all of the writing (articles) together.

Ensure that the keywords you select fit effortlessly in your writing, though, and so are always being used within circumstance. Do not over use and stuff content with too many SEO keywords. Try to concentrate on two or three per blog. Make sure that these words or close to your niche and go for low competition keywords especially at the beginning.

Try using Google Trends and Keywords Everywhere Tool in ad-words are free tools that will provide you all of the data you will need to perfect keywords.

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Keyword Placement Matters

Keyword placement is also a very important process, that must not be ignored.

Keywords can be of use on their own but to use them most effectively when precisely found inside the text. The main places where your keywords should be placed for optimum results.

The first is the name of the article or headline, try to create something catchy that also integrates your main a keyword of choice for SEO purposes.

The second place that you should be looking to add keywords to is within the various different sub-headers and obviously the fundamental body text.

The third (and most significant ) are within the URL itself. Your own URLs needs to have a breadcrumbs trail and feature readable signs of their content within your blog. Avoid numbers or arbitrary strings of text on your URLs.

Create Mobile Friendly Content

You must take care when creating content to ensure that your content is mobile-friendly.

Increasingly now the most popular way that a user read your blogs & news is when commuting and travelling, watching television or lying down chilling out in bed . What this actually mean’s is that they are generally going to be using their mobile phones.

If your blog isn’t mobile-optimised, what this really means is bad news for your SEO.

The majority of Google search will occur on a mobile phone. Google simply won’t display your site in mobile search results if it isn’t mobile-optimised.

If your content is of poor optimisation then the chances of a follower returning to a website on a laptop, tablet or computer to properly view the content is slim to none. Be sure to make use of the mobile-friendly test tool to assess Google search results. You can also read the free guide on building mobile-friendly websites for beginners.

Don't write boring blogs and articles

Write with passion, what we mean is don’t write boring articles or blogs. Be informative, as we stated earlier your website content should be ideally around 2000 words. What you must still keep in mind is be skeptical of making it don’t spend too much time, being too technical as it can become tedious to read.

It is good practice to break up your text with a variety of images, info graphics or videos. Formatting the content in a way which is proven to be gratifying to internet consumers will pay huge dividends in the long run. This means add sub-headings to your articles, write in short paragraphs, bold important points, use bullet points & lists as well they are a great way to give lots of information in a greatly designed way.

If your reader has the ability to be able to scan through your post fast and they are able to find the information they are looking for, then the chances are that they will be most likely to review it as a resource of information in the future.

Another huge benefit of including videos, images, info-graphics or even graphs and tables that are related to your subject and business with search engine optimisation. You are able to is create alt-text for each image, this will help enrich your ranking overall especially if people are looking for a picture’s or video content.

A way to contact you is super important

Ensure that you can be contacted easily. Your contact details or a way to contact you should be contained on every page of your blog -There are various ways to do this via a phone number, email or contact form at a minimum.

Don’t forget this, that is not an individual weblog – it is your business blog. You need to be around to prospective clients and customers.

What you must also realise, is that you must be specific about who you are and what your blog stands for.

Ensure that you have your business name on each of your landing pages of your website. Doing this builds consistency and make sure you do the same with your blog posts.

Summary

In reality it can be rather straight forward to use a few simple techniques and some free or low cost internet tools to improve your SEO business website for little to no cost. What you must do though is show dedication and spend the time needed to manage and attempt a successful blog for your business. Nonetheless, if you follow these few simple  recommendations, then you will achieve improved results and at a better and faster rate.Search engine optimisation (SEO) is a lot simpler to master and gain a good understanding of the processes than many individuals think. If you use this strategy as your main in the long term and as time passes it will probably function as the biggest source of traffic to your business & blog website. 
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